Menu
Sponsorships Advertising Marketing

LET THE KIDS PLAY: SGMA TOP 10 YOUTH SPORTS

     A recent study by the Sporting Goods Manufacturers
Association (SGMA) indicates U.S. children ages 6-17 prefer
"outdoor sports."  The SGMA reports that the ten most popular
recreational sports and athletic activities all take place
outdoors, and eight of ten involve a certain degree of aerobic
fitness.  The information has been abstracted from a study
conducted by American Sports Data, Inc.  This study is prepared
annually for SGMA and tracks participation in 62 sports and
activities (SGMA):
            TOP 10 MOST POPULAR YOUTH SPORTS IN USA
         (Ages 6-17; based on "frequent" participation)
     SPORT/ACTIVITY           LEVEL OF "FREQUENCY"   TOTAL(000)
     1. In-line Skating       25+ days/year          7,110
     2. Basketball            52+ days/year          6,200
     3. Touch Football        25+ days/year          4,040
     4. Slow-pitch Softball   25+ days/year          3,946
     5. Volleyball            25+ days/year          3,941
     6. Running/jogging       100+ days/year         3,429
     7. Baseball              52+ days/year          3,421
     8. Freshwater fishing    25+ days/year          2,751
     9. Tent Camping          15+ days/year          2,743
     10. Soccer               52+ days/year          2,674

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/10/17/Sponsorships-Advertising-Marketing/LET-THE-KIDS-PLAY-SGMA-TOP-10-YOUTH-SPORTS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/10/17/Sponsorships-Advertising-Marketing/LET-THE-KIDS-PLAY-SGMA-TOP-10-YOUTH-SPORTS.aspx

CLOSE