ATP Inks Michelob Ultra Deal In U.S. AHL All-Star Game Will Feature European Club Anheuser-Busch Renews Cubs Deal Corona Logo Taken Off ATP Tourney Nets Bud Signs Deal With SHR To Stay With Harvick Budweiser, NHLPA Ink Deal AHL Barons Building Brand In OKC Baldwin Talks About Leaving The Whale Behind Rochester To Host Outdoor Hockey Festival AHL Whale To Remain In XL Center
SBD/17/Sponsorships Advertising Marketing
AHL AND ANHEUSER-BUSCH EXTEND MARKETING PARTNERSHIP
Published October 17, 1996
The AHL and Anheuser-Busch extended their current marketing arrangement for one year. Under the deal, Bud Ice is named the "Official Beer of the AHL." The partnership will be based on a variety of marketing activities, including ads, retail promos and merchandising elements. The Bud Ice/AHL marketing plan in the U.S. will feature AHL-specific TV ads, team-specific TV ads and individual team sponsorship in a majority of AHL cities. In addition, supermarkets, convenience stores, bars and restaurants will display Bud Ice AHL schedules, posters and branded merchandise. A-B will also be an official sponsor of the '97 AHL All-Star Classic in St. John, New Brunswick. Under the Bud/Bud Light brands, A-B will have a media presence and through in-ice and dasherboard signage (AHL).