AHL Checkers Likely To Leave Hornets' Arena Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans Sprint, A-B Create Interactive Beer Tap Handles A-B Concerned Over NFL's Handling Of Issues Stars' Parent Company Purchasing AHL Affiliate BYU Pulls Slogan Due To Trademark Concerns A-B Credits World Cup For Helping Q2 Profits A-B Promotes Herscovici To Head Sports Brands Active Around World Cup Despite Protests
SBD/17/Sponsorships Advertising Marketing
AHL AND ANHEUSER-BUSCH EXTEND MARKETING PARTNERSHIP
Published October 17, 1996
The AHL and Anheuser-Busch extended their current marketing arrangement for one year. Under the deal, Bud Ice is named the "Official Beer of the AHL." The partnership will be based on a variety of marketing activities, including ads, retail promos and merchandising elements. The Bud Ice/AHL marketing plan in the U.S. will feature AHL-specific TV ads, team-specific TV ads and individual team sponsorship in a majority of AHL cities. In addition, supermarkets, convenience stores, bars and restaurants will display Bud Ice AHL schedules, posters and branded merchandise. A-B will also be an official sponsor of the '97 AHL All-Star Classic in St. John, New Brunswick. Under the Bud/Bud Light brands, A-B will have a media presence and through in-ice and dasherboard signage (AHL).