Where Will Raiders End Up Playing in '19? IIHF To Cover NHL Costs At '18 PyeongChang Games Mercedes-Benz Stadium Faces Concerns On Roof Raiders Allow Fans To Reserve PSLs For Vegas NFL Owners Approve Eight New Rules Chiefs Find Early Success In St. Louis Market Bills Hire Talent Consultant To Improve Image Goodell Says League Did Not Alter Gambling Policies Eagles' Lurie Praises Howie Roseman For Rebuild Crews Putting Finishing Touches On SunTrust Park
SBD/17/Sponsorships Advertising Marketing
7-ELEVEN TEAMS WITH THE NHL AND FOX FOR HOCKEY PROMO
Published October 17, 1996
7-Eleven once again teams with Fox and the NHL to create an "extensive in-store marketing/merchandising program" which will include a consumer sweepstakes, according to Brockinton & Reynolds of INSIDE MEDIA. This is 7-Eleven's "latest in a series of similar partnerships" with Fox and other pro leagues, including the NFL and MLB. 7-Eleven Advertising & Promotions Development Manager Charlie Thomas said the chain will "likely" buy ad time on Fox's regular season NHL coverage, and may possibly be the presenting sponsor of Fox's All-Star coverage. The "lure" of the hockey is that 7-Eleven's major customers are 18-34-year-old males, "the NHL's primary demographic." In January and February, 7-Eleven will offer NHL-themed coffee mugs along with Fleer hockey cards. Certain mugs contain instant-win game pieces with grand prize an NHL-sponsor Dodge Dakota sports truck. Other prizes include tickets to the Stanley Cup Finals, and free use of a PrimeStar satellite system for a year. 7- Eleven will also team with Anheuser-Busch to install NHL-themed Bud and Bud Ice displays, and there will be an NHL-related promo tied to the use of 7-Eleven's ATM machines (INSIDE MEDIA, 10/16 issue).