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Facilities Venues

PAT RILEY FEATURED IN HEAT'S FIRST PRO- ARENA AD CAMPAIGN

     An TV ad supporting a new waterfront Heat arena is previewed
by Don Finefrock of the MIAMI HERALD.  The ad is sponsored by the
Coalition for a Greater Miami, a political committee formed by
the Heat.  The team faces a November 5 referendum on the arena
deal, that if approved, would block construction on the
waterfront land.  In the ad, Heat President Pat Riley appears on
a basketball court, ball in hand.  Riley bounces the ball, and
the scene shifts to the waterfront property where the arena would
be built.  Riley voice-over: "If anybody tries to tell you the
waterfront arena is only about basketball, hey, you got to get
the facts.  It is all about turning this into a fantastic new
waterfront park for all of us to enjoy.  With new shops, new
restaurants and new excitement.  Hey, Miami is a world-class
city, so let's go for the best with a world-class waterfront."
The ad closes with an aerial shot of the waterfront with a
watercolor sketch showing the arena proposal.  Narrator voice-
over: "For Miami's future. A new waterfront park all our families
can enjoy.  Let's build the best for Dade county" (MIAMI HERALD,
10/15).

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