SBD/6/Sports Media

THE NFL ONLINE: AOL, ABC TO JOINTLY PRODUCE AREA

     ABC Sports and America Online have reached a deal with the
NFL to create a three-way partnership in which AOL  becomes the
exclusive commercial on-line area of the NFL through Super Bowl
XXXI, the '98 Pro Bowl and the NFL Draft.  ABC Sports, along with
the NFL and AOL, will produce the area called, Team NFL.  Team
NFL will launch later this month and provide complete team
information, a cyberspace showdown sponsored by Sprint, live on-
screen statistics from ABC's Monday Night Football and a
merchandise section (ABC).    ONLINE NEWS: On-line coverage of
pro football is profiled by Phil Gulick in St. Petersburg.  He
notes AOL leads all providers "with its comprehensive and tidy
sports pages." Prodigy's "makeover includes more presentable and
varied sports pages" (ST. PETE TIMES, 9/6)....The Jaguars' Kevin
Hardy joins NFL.com to write a weekly diary during the season,
detailing life as an NFL rookie (ProServ).
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