SBD/6/Sports Media

OPEN'S BIG WEEKEND GETS HEADSTART: USA EXTENDS CABLE DEAL

     USA Network signed a new long-term deal with the USTA to
remain the exclusive cable home for U.S. Open coverage through
the year 2002.  USA has been at the Open since '84 and this year
committed 84-plus hours of live event coverage.  The deal was
announced by USTA President Les Synder and USA Chair & CEO Kay
Kopolitz.  Kopolitz called the Open "one of our most cherished
signature properties for the past 13 years."  Terms of the deal
were not disclosed (USA).  USA reportedly outbid Fox and TNT (USA
TODAY, 9/6).
     NET NEWS: In New York, Steve Zipay notes one reason to watch
the Open this weekend is for the MacCams, the "hottest technology
of the summer," which are high-speed baseline cameras that CBS
debuted.  The cameras can shoot 800 to 1,000 frames per second,
much more than regular TV cameras which shoot 30 frames per
second and give accurate readings on a balls placement.  CBS
Senior VP/Production Rick Gentile: "The cameras have made a
tremendous impact.  Officials, players and the broadcasters are
all talking about it."  Announcer John McEnroe called for the
cameras to be used for instant replay on close calls, but the
USTA is "troubled because the cameras can only be used on one
court," and the price, at around $500,000 per camera, is
prohibitive (NEWSDAY, 9/6)....In Houston, Mike McDaniel credits
USA for "smart" coverage of yesterday's quarterfinal between Pete
Sampras and Alex Corretja.  McDaniel: "It was sports and
sportsmanship as good as it gets, and USA gets extra points in
presenting it the way it did" (HOUSTON CHRONICLE, 9/6)....In
Washington, Leonard Shapiro praises CBS' Mary Carillo's play-by-
play work during last Saturday's Open coverage.  Shapiro:
"Carillo could make a major breakthrough for female broadcasters
on network sports. [she] is very good for her sport" (WASHINGTON
POST, 9/6).
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