SBD/6/Sports Media

CTV GETS ITS LICENSES; NOW COMES THE HARD PART

     Canadian sports fans will "gain" from government approval to
start three new sports channels, but "the biggest questions are
exactly what and when," according to Rob Longley of the TORONTO
SUN.  CTV will first need to sell their sports channel, S3, to
cable companies in Canada and those companies will decide how
much it wants to charge viewers per month.  Industry sources put
the price between C$3-7.  As for programming, "one of the keys
will be for S3 to make good on promises to bring in pro sports,"
such as the Raptors and Grizzlies.  Longley notes the Raptors,
Grizzlies, Oilers, Flames, and Expos are "properties prominently
mentioned as S3 targets."  Another "bonus" will be that S3 can
complement CTV Sports, as during this week's Canadian Open, S3
could have covered action in the morning before giving way to CTV
Sports in the afternoon.  CTV's Sports/Specials PPV service will
focus on out-of-market programming, such as NFL Prime Ticket
(TORONTO SUN, 9/6).
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