SBD/6/Sports Media

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         Canadian sports fans will "gain" from government approval to
    start three new sports channels, but "the biggest questions are
    exactly what and when," according to Rob Longley of the TORONTO
    SUN.  CTV will first need to sell their sports channel, S3, to
    cable companies in Canada and those companies will decide how
    much it wants to charge viewers per month.  Industry sources put
    the price between C$3-7.  As for programming, "one of the keys
    will be for S3 to make good on promises to bring in pro sports,"
    such as the Raptors and Grizzlies.  Longley notes the Raptors,
    Grizzlies, Oilers, Flames, and Expos are "properties prominently
    mentioned as S3 targets."  Another "bonus" will be that S3 can
    complement CTV Sports, as during this week's Canadian Open, S3
    could have covered action in the morning before giving way to CTV
    Sports in the afternoon.  CTV's Sports/Specials PPV service will
    focus on out-of-market programming, such as NFL Prime Ticket
    (TORONTO SUN, 9/6).

    Print | Tags: Calgary Flames, Edmonton Oilers, Maple Leaf Sports and Entertainment, NFL, Media, Toronto Raptors

         Fox Sports' Tim Green will appear on "60 Minutes" Sunday to
    discuss drugs and gambling in the NFL (NEWSDAY, 9/6)....NHL
    Videos will release "NHL Overtime: Heroes and Drama of the
    Stanley Cup Playoffs" on September 24.  The 45 minute video is
    produced by Twentieth Century Fox (NHL). ...ESPN Int'l has
    launched ESPN2 (Dos), a 24-hour all sports cable network
    throughout Mexico and Central America, in cooperation with PCTV
    (ESPN)....ESPN's Jimmy Roberts has signed a four-year contract
    extension....MSG Network will unveil its third new logo in nine
    years.  It will be purple with a large MSG in front of the New
    York City skyline (N.Y. POST, 9/6). ...Fox has the NFL
    doubleheader this Sunday.  The Bears-Redskins matchup is the
    early national game, with 59% of the country receiving the
    contest.  The late game, Giants-Cowboys, will be seen by 81% of
    the US....The main Fox MLB Saturday games included Mariners-
    Indians (38%), Padres-Cardinals (30%) (Fox)....Retiring SI Editor
    Mark Mulvoy writes "Point After" in the current issue in which he
    remembers his fondest sports experiences.  Mulvoy: "So many
    memories.  How lucky I was to see so many great performers, so
    many great events" (SI, 9/9 issue).

    Print | Tags: Cablevision, Chicago Bears, Cleveland Indians, Dallas Cowboys, ESPN, Madison Square Garden, MLB, NFL, NHL, San Diego Padres, Seattle Mariners, Sports Illustrated, Media, Walt Disney, Washington Redskins

         USA Network signed a new long-term deal with the USTA to
    remain the exclusive cable home for U.S. Open coverage through
    the year 2002.  USA has been at the Open since '84 and this year
    committed 84-plus hours of live event coverage.  The deal was
    announced by USTA President Les Synder and USA Chair & CEO Kay
    Kopolitz.  Kopolitz called the Open "one of our most cherished
    signature properties for the past 13 years."  Terms of the deal
    were not disclosed (USA).  USA reportedly outbid Fox and TNT (USA
    TODAY, 9/6).
         NET NEWS: In New York, Steve Zipay notes one reason to watch
    the Open this weekend is for the MacCams, the "hottest technology
    of the summer," which are high-speed baseline cameras that CBS
    debuted.  The cameras can shoot 800 to 1,000 frames per second,
    much more than regular TV cameras which shoot 30 frames per
    second and give accurate readings on a balls placement.  CBS
    Senior VP/Production Rick Gentile: "The cameras have made a
    tremendous impact.  Officials, players and the broadcasters are
    all talking about it."  Announcer John McEnroe called for the
    cameras to be used for instant replay on close calls, but the
    USTA is "troubled because the cameras can only be used on one
    court," and the price, at around $500,000 per camera, is
    prohibitive (NEWSDAY, 9/6)....In Houston, Mike McDaniel credits
    USA for "smart" coverage of yesterday's quarterfinal between Pete
    Sampras and Alex Corretja.  McDaniel: "It was sports and
    sportsmanship as good as it gets, and USA gets extra points in
    presenting it the way it did" (HOUSTON CHRONICLE, 9/6)....In
    Washington, Leonard Shapiro praises CBS' Mary Carillo's play-by-
    play work during last Saturday's Open coverage.  Shapiro:
    "Carillo could make a major breakthrough for female broadcasters
    on network sports. [she] is very good for her sport" (WASHINGTON
    POST, 9/6).

    Print | Tags: CBS, Media, Turner Sports, USTA, Viacom

         ABC Sports and America Online have reached a deal with the
    NFL to create a three-way partnership in which AOL  becomes the
    exclusive commercial on-line area of the NFL through Super Bowl
    XXXI, the '98 Pro Bowl and the NFL Draft.  ABC Sports, along with
    the NFL and AOL, will produce the area called, Team NFL.  Team
    NFL will launch later this month and provide complete team
    information, a cyberspace showdown sponsored by Sprint, live on-
    screen statistics from ABC's Monday Night Football and a
    merchandise section (ABC).    ONLINE NEWS: On-line coverage of
    pro football is profiled by Phil Gulick in St. Petersburg.  He
    notes AOL leads all providers "with its comprehensive and tidy
    sports pages." Prodigy's "makeover includes more presentable and
    varied sports pages" (ST. PETE TIMES, 9/6)....The Jaguars' Kevin
    Hardy joins to write a weekly diary during the season,
    detailing life as an NFL rookie (ProServ).

    Print | Tags: ABC, Jacksonville Jaguars, NFL, Media, Sprint, Walt Disney

         The following NFL games failed to sell out this weekend and
    will be blacked out in their home markets (THE DAILY).
         GAME                          LOCAL TIME     NETWORK
         Carolina at New Orleans          12:00         Fox
         Minnesota at Atlanta              1:00         Fox
         Tampa Bay at Detroit              1:00         Fox
         Denver at Seattle                 1:00         NBC
         Miami at Arizona                  5:00         TNT

    Print | Tags: NBC, NFL, Media, Turner Sports
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