SBD/6/Sponsorships Advertising Marketing

WALKER AND O'NEAL JOIN THE CAVALCADE OF ADIDAS STARS

     Adidas has signed endorsement deals with Celtics first-round
draft pick Antoine Walker and Trail Blazers first-round draft
pick Jermaine O'Neal.  Terms of the multi-year agreements were
not disclosed, but adidas said Walker and O'Neal would play
immediate roles in the "Feet You Wear" marketing effort.  Walker
will promote the "Equipment Top Ten 2010" shoe, while O'Neal will
help market the "Equipment Rim Reaper" shoe (adidas).  Adidas
Spokesperson Chris Persinger told THE DAILY the "Top Ten 2010"
line will hit in December, with the "Equipment Rim Reaper"
available in early '97.  Persinger said adidas is eyeing a
"significant presence" in the NBA, and other sports, which
explains the recent signings of Kobe Bryant, Keyshawn Johnson,
Tyus Edney, Walker, O'Neal, and the Univ. of Nebraska football
team.  Persinger notes their aim is "not to have 100 NBA
players," but rather to become a sports "icon" (THE DAILY).
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