LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Adidas Restructures Reebok Management Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
SBD/6/Sponsorships Advertising Marketing
Published September 6, 1996
Oshman's Sporting Goods reported a loss of $8M, or $1.38/share for its fiscal quarter ended August 3. Oshman was "hit by weak sales in its traditional stores." The retailer is "accelerating the closing of is smaller, traditional stores, and expects to close 19 this year." ....Score Board Inc., reported a loss of $11M, or $.86/share in the quarter ended July 31, reportedly due to "increased reserves and continued softness in the sports-trading-card market" (WALL STREET JOURNAL, 9/6)....Snow Country magazine rated the "Top 50 Ski Resorts in North America." The top five: Whistler/Blackcomb, British Columbia, Canada; Vail, CO; Aspen, CO; Beaver Creek, CO; and Snowmass, CO (Snow Country)....Tom Hoffarth writes in the L.A. DAILY NEWS that when required to answer his heritage on a survey, pro golfer Tiger Woods says he is Asian, but in Nike's "Hello, World" ads, viewers are told there are golf courses he can't play because of his African-American skin color. Hoffarth: "Nike's point is well taken, but just because it has antied up $40 million for the right to put swoosh marks all over Woods' hat and shirts, can it also clearly define his race?" (L.A. DAILY NEWS, 9/6)....Amy Stevens examines tennis racquet technology in the WALL STREET JOURNAL. Among the racquets tested: the Wilson Sledge Hammer 2.8si Stretch, the Prince Michael Chang Precision 730, and the Dunlop Max Superlong +1.25 SB (WALL STREET JOURNAL, 9/6)....In Boston, Chris Reidy looks at Reebok's new "'70's" footwear ad campaign starring Don Cornelius (BOSTON GLOBE, 9/6).