SBD/6/Sponsorships Advertising Marketing


     Oshman's Sporting Goods reported a loss of $8M, or
$1.38/share for its fiscal quarter ended August 3.  Oshman was
"hit by weak sales in its traditional stores."  The retailer is
"accelerating the closing of is smaller, traditional stores, and
expects to close 19 this year." ....Score Board Inc., reported a
loss of $11M, or $.86/share in the quarter ended July 31,
reportedly due to "increased reserves and continued softness in
the sports-trading-card market" (WALL STREET JOURNAL,
9/6)....Snow Country magazine rated the "Top 50 Ski Resorts in
North America." The top five: Whistler/Blackcomb, British
Columbia, Canada; Vail, CO; Aspen, CO; Beaver Creek, CO; and
Snowmass, CO (Snow Country)....Tom Hoffarth writes in the L.A.
DAILY NEWS that when required to answer his heritage on a survey,
pro golfer Tiger Woods says he is Asian, but in Nike's "Hello,
World" ads, viewers are told there are golf courses he can't play
because of his African-American skin color.  Hoffarth: "Nike's
point is well taken, but just because it has antied up $40
million for the right to put swoosh marks all over Woods' hat and
shirts, can it also clearly define his race?" (L.A. DAILY NEWS,
9/6)....Amy Stevens examines tennis racquet technology in the
WALL STREET JOURNAL.  Among the racquets tested: the Wilson
Sledge Hammer 2.8si Stretch, the Prince Michael Chang Precision
730, and the Dunlop Max Superlong +1.25 SB (WALL STREET JOURNAL,
9/6)....In Boston, Chris Reidy looks at Reebok's new "'70's"
footwear ad campaign starring Don Cornelius (BOSTON GLOBE, 9/6).
Return to top

Related Topics:

Nike, Reebok, Wilson Sporting Goods

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug