Men In Blazers Planning To Hold Convention CBS Hints At Offering NFL Games On OTT Platform NBC Sports Group Renews EPL Rights HOF Game Ratings Show NFL's Dominance NBC Keeps Preakness Broadcasting Rights Mayock "Disagreed" With NBC's Booth Decision USA Network To Air EPL Games NBCSN Gets First Notre Dame Football Game NBC Expects To Surpass $1B In Rio Ad Sales ESPN Won't Continue Airing French Open
SBD/6/Sponsorships Advertising Marketing
BORN ON THE BAYOU: FOOTBALL CLASSIC NETS SPONSORSHIP
Published September 6, 1996
The Bayou Classic has signed a three-year, $3.6M sponsorship deal with the State Farm Insurance Companies, according to Fred Robinson in the New Orleans TIMES-PICAYUNE. An announcement will be made today, and the deal makes State Farm the first title sponsor in the 22-year history of the annual game between Southern and Grambling. The schools will divide $1.2M for each of the next three games. NBC, which has televised the last five games, is expected to announce a multi-year extension at the press conference (New Orleans TIMES-PICAYUNE, 9/5).