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AHL MARKETING POWER PLAY: DEALS SEALED WITH BAUER & CHRYSLER
Published September 6, 1996
The AHL signed a three-year marketing partnership with Bauer. The deal starts with the '96-97 season and makes Bauer the exclusive supplier of jerseys to the AHL on ice, as well as in the sale of licensed replica and authentic jerseys. Bauer will also support the AHL's annual All-Star Classic as title sponsor of the Player of the Game Award for both teams and the Fastest Skater Event at the All-Star Skills Competition. Bauer will receive rinkboard signage and program advertising at the game, in addition to joining with the AHL to select the Bauer AHL Rookie of the Month and the Bauer AHL All-Rookie Team (AHL). CHRYSLER: Chrysler Canada was named title sponsor of the '97 Chrysler AHL All-Star Fan Balloting Program for its Canadian- based teams. In addition to in-arena voting, Canadian fans can win a new Chrysler Neon and a trip for two to the '97 All-Star Game. A trip will be given away from each Canadian AHL city (AHL).