SBD/6/Sponsorships Advertising Marketing

Print All
  • AHL MARKETING POWER PLAY: DEALS SEALED WITH BAUER & CHRYSLER

         The AHL signed a three-year marketing partnership with
    Bauer.  The deal starts with the '96-97 season and makes Bauer
    the exclusive supplier of jerseys to the AHL on ice, as well as
    in the sale of licensed replica and authentic jerseys.  Bauer
    will also support the AHL's annual All-Star Classic as title
    sponsor of the Player of the Game Award for both teams and the
    Fastest Skater Event at the All-Star Skills Competition.  Bauer
    will receive rinkboard signage and program advertising at the
    game, in addition to joining with the AHL to select the Bauer AHL
    Rookie of the Month and the Bauer AHL All-Rookie Team (AHL).
         CHRYSLER: Chrysler Canada was named title sponsor of the '97
    Chrysler AHL All-Star Fan Balloting Program for its Canadian-
    based teams.  In addition to in-arena voting, Canadian fans can
    win a new Chrysler Neon and a trip for two to the '97 All-Star
    Game.  A trip will be given away from each Canadian AHL city
    (AHL).
    

    Print | Tags: AHL, DaimlerChrysler
  • BORN ON THE BAYOU: FOOTBALL CLASSIC NETS SPONSORSHIP

         The Bayou Classic has signed a three-year, $3.6M sponsorship
    deal with the State Farm Insurance Companies, according to Fred
    Robinson in the New Orleans TIMES-PICAYUNE.  An announcement will
    be made today, and the deal makes State Farm the first title
    sponsor in the 22-year history of the annual game between
    Southern and Grambling.  The schools will divide $1.2M for each
    of the next three games.  NBC, which has televised the last five
    games, is expected to announce a multi-year extension at the
    press conference (New Orleans TIMES-PICAYUNE, 9/5).
    

    Print | Tags: NBC
  • DECENT EXPOSURE: U.S. OPEN'S FINAL WEEKEND

         THE DAILY looks at the shoes, racquets and apparel used by
    players remaining at the U.S. Open in Flushing Meadows, NY.  The
    following lists men's and women's semi-finalist, men's and
    women's doubles finalist and mixed doubles champs.
         MEN'S SINGLES       APPAREL   RACQUET   SHOES
         Andre Agassi        Nike      Head      Nike
         Michael Chang       Reebok    Prince    Reebok
         Goran Ivanisevic    Tacchini  Head      Tacchini
         Pete Sampras        Nike      Wilson    Nike
         WOMEN'S SINGLES
         Steffi Graf         adidas    Wilson    adidas
         Martina Hingis      Tacchini  Yonex     Tacchini
         C. Martinez         Ellesse   Wilson    Ellesse
         Monica Seles        Nike      Yonex     Nike
         MEN'S DOUBLES
         Todd Woodbridge/    diadora   Wilson    diadora
         Mark Woodforde      Reebok    Wilson    Reebok
         Jacco Eltingh/      Asics     Prince    Asics
         Paul Haarhuis       Lotto     Kennex    Lotto
         WOMEN'S DOUBLES
         Gigi Fernandez/     adidas    Yonex     adidas
         Natasha Zvereva     adidas    Yonex     adidas
         Jana Novatna/       Prince    Prince    Prince
         A. Sanchez Vicario  Reebok    Yonex     Reebok
         MIXED DOUBLES
         Lisa Raymond/       Reebok    Prince    Reebok
         Patrick Galbraith   Nike      Wilson    Nike
    

    Print | Tags: Nike, Reebok, Washington Nationals, Wilson Sporting Goods
  • MARKETPLACE ROUND-UP

         Oshman's Sporting Goods reported a loss of $8M, or
    $1.38/share for its fiscal quarter ended August 3.  Oshman was
    "hit by weak sales in its traditional stores."  The retailer is
    "accelerating the closing of is smaller, traditional stores, and
    expects to close 19 this year." ....Score Board Inc., reported a
    loss of $11M, or $.86/share in the quarter ended July 31,
    reportedly due to "increased reserves and continued softness in
    the sports-trading-card market" (WALL STREET JOURNAL,
    9/6)....Snow Country magazine rated the "Top 50 Ski Resorts in
    North America." The top five: Whistler/Blackcomb, British
    Columbia, Canada; Vail, CO; Aspen, CO; Beaver Creek, CO; and
    Snowmass, CO (Snow Country)....Tom Hoffarth writes in the L.A.
    DAILY NEWS that when required to answer his heritage on a survey,
    pro golfer Tiger Woods says he is Asian, but in Nike's "Hello,
    World" ads, viewers are told there are golf courses he can't play
    because of his African-American skin color.  Hoffarth: "Nike's
    point is well taken, but just because it has antied up $40
    million for the right to put swoosh marks all over Woods' hat and
    shirts, can it also clearly define his race?" (L.A. DAILY NEWS,
    9/6)....Amy Stevens examines tennis racquet technology in the
    WALL STREET JOURNAL.  Among the racquets tested: the Wilson
    Sledge Hammer 2.8si Stretch, the Prince Michael Chang Precision
    730, and the Dunlop Max Superlong +1.25 SB (WALL STREET JOURNAL,
    9/6)....In Boston, Chris Reidy looks at Reebok's new "'70's"
    footwear ad campaign starring Don Cornelius (BOSTON GLOBE, 9/6).
    

    Print | Tags: Nike, Reebok, Wilson Sporting Goods
  • NFL PROPERTIES USES WINNING LOOK TO BUILD ON SUCCESS

         NFL Properties will once again score double-digit sales
    increases this year and "widen its lead as the best marketing
    sports league in the world," according to Richard Wilner in the
    N.Y. POST.  NFLP expects to register more than $250M in revenue
    this season, according to POST sources. A new marketing campaign
    will kick off this month aimed at "America's baby boomers and
    women."  The NFL's Lee Sport Genuine Casualwear program, aimed at
    baby boomers, is the NFL's "first stab at fashion-forward
    merchandise."  The collection features casual clothes with
    "under-stated logo presentations."  An NFL Women's line will also
    debut this season through both discounters and department stores.
    Industry "veterans" expect the NFL to maintain their double-digit
    growth this season, and one league source told the POST that the
    NFL may change uniforms to include team logos on the jerseys.
    These changes, retailers say, always increase sales (N.Y. POST,
    9/6).
         GEE, LEE: Lee Sport will participate in two Chiefs-related
    "pep-rally" events today in Kansas City as part of the Genuine
    Casualwear introduction (Lee Sport).  The casual NFL line is also
    available in seven other markets -- Chicago, San Francisco, St.
    Louis, Dallas, Pittsburgh, Baltimore and Denver.  Similar events
    will take place in each market as the NFL season progresses (THE
    DAILY).
    

    Print | Tags: Kansas City Chiefs, NFL
  • WALKER AND O'NEAL JOIN THE CAVALCADE OF ADIDAS STARS

         Adidas has signed endorsement deals with Celtics first-round
    draft pick Antoine Walker and Trail Blazers first-round draft
    pick Jermaine O'Neal.  Terms of the multi-year agreements were
    not disclosed, but adidas said Walker and O'Neal would play
    immediate roles in the "Feet You Wear" marketing effort.  Walker
    will promote the "Equipment Top Ten 2010" shoe, while O'Neal will
    help market the "Equipment Rim Reaper" shoe (adidas).  Adidas
    Spokesperson Chris Persinger told THE DAILY the "Top Ten 2010"
    line will hit in December, with the "Equipment Rim Reaper"
    available in early '97.  Persinger said adidas is eyeing a
    "significant presence" in the NBA, and other sports, which
    explains the recent signings of Kobe Bryant, Keyshawn Johnson,
    Tyus Edney, Walker, O'Neal, and the Univ. of Nebraska football
    team.  Persinger notes their aim is "not to have 100 NBA
    players," but rather to become a sports "icon" (THE DAILY).
    

    Print | Tags: Boston Celtics, NBA, Portland Trail Blazers, Vulcan Ventures, Washington Nationals
  • WILSON TIGHTENS THEIR BELT ON CORPORATE AND GOLF OPERATIONS

         Wilson Sporting Goods is downsizing its corporate group and
    golf division, effective immediately.  Eighty-five positions in
    Wilson's Chicago-based corporate group and golf division are
    affected and of the total, 15 positions are in the company's
    Humboldt, TN, golf plant.  Wilson will offer transition packages,
    including outplacement services and severance pay for the
    employees affected.  Wilson President Jim Baugh said the company
    will not eliminate any categories in its golf line, but will
    evaluate and may discontinue unprofitable products within select
    categories.  A search is currently underway for a new GM for
    Wilson Golf (Wilson).  Former Golf GM Kim Ignatius resigned
    before Baugh took over.  A Wilson spokesperson told THE DAILY the
    cuts are concentrated on mid-to-lower-level personnel (THE
    DAILY).
    

    Print | Tags: Wilson Sporting Goods
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug