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BILLS GO ON OFFENSIVE TO MARKET TEAM
Published September 6, 1996
As the Bills prepare for their home opener this weekend, Rick Maloney of BUSINESS FIRST OF BUFFALO examines the team's "enhanced marketing approach" to promote both the club and Rich Stadium in the Buffalo area, upstate NY, Ontario, and PA. Maloney writes that the team is "expanding their pregame agenda" by scheduling rock concerts; continuing a successful version of the NFL Experience, which was started last year; and by offering out-of-town rail service to the November 24 home game against the Jets. For the first time, the Bills are also tying in-stadium sponsorships into fan services by dividing 80,000-seat Rich Stadium into four quadrants. Maloney writes seat back stickers and signage for the sponsors -- Frito Lay, Sprint, Fleet Bank and Miller/Molson Beer -- are being used to identify the four sectors. Stadium parking lots are also identified in a similar way and the team is considering using such "identifiers" on tickets next season (BUSINESS FIRST OF BUFFALO, 9/9 issue).