SBD/6/Franchises

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  • ARE THEY LEARNING? BUCS THANK COMMUNITY FOR NEW SOMBRERO

         Bucs Owner Malcolm Glazer and his family purchased full-page
    ads in today's ST. PETERSBURG TIMES and TAMPA TRIBUNE with a
    banner headline that reads: "Here to Stay in Tampa Bay."  The
    text of the ad thanks the Tampa Bay community for supporting the
    Bucs and the Community Investment Tax, part of which will be used
    to help fund their new stadium: "To all Bucs fans... Thanks for
    hanging in there with us!  Sincerely, The Tampa Bay Buccaneers"
    (ST. PETERBURG TIMES, 9/6)
         BUBBA FOR BUCS: While campaigning in FL yesterday, President
    Bill Clinton visited the Bucs practice facility.  Bucs head coach
    Tony Dungy: "I thought at 0-1 he probably wasn't looking for
    advice from me" (TAMPA TRIBUNE, 9/6).
    

    Print | Tags: Franchises, Tampa Bay Buccaneers
  • BILLS GO ON OFFENSIVE TO MARKET TEAM

         As the Bills prepare for their home opener this weekend,
    Rick Maloney of BUSINESS FIRST OF BUFFALO examines the team's
    "enhanced marketing approach" to promote both the club and Rich
    Stadium in the Buffalo area, upstate NY, Ontario, and PA.
    Maloney writes that the team is "expanding their pregame agenda"
    by scheduling rock concerts; continuing a successful version of
    the NFL Experience, which was started last year; and by offering
    out-of-town rail service to the November 24 home game against the
    Jets.  For the first time, the Bills are also tying in-stadium
    sponsorships into fan services by dividing 80,000-seat Rich
    Stadium into four quadrants.  Maloney writes seat back stickers
    and signage for the sponsors -- Frito Lay, Sprint, Fleet Bank and
    Miller/Molson Beer -- are being used to identify the four
    sectors.  Stadium parking lots are also identified in a similar
    way and the team is considering using such "identifiers" on
    tickets next season (BUSINESS FIRST OF BUFFALO, 9/9 issue).
    

    Print | Tags: Buffalo Bills, Franchises, New York Jets, NFL, PepsiCo, Sprint
  • EXPOS SEEING RED: CAN IMPROBABLE PLAYOFF RUN SALVAGE LOSSES?

         The Expos are on the verge of losing C$4M this season,
    according to Marty York of the Toronto GLOBE & MAIL. York notes
    that only an "unusually long playoff run" will enable the club to
    have "any chance" of finishing in the black, adding that despite
    being in the thick of the NL Wild Card race this year, attendance
    is the third lowest in the league.  Last year, the Expos turned a
    profit of C$40,000.  Expos VP of Finance Laurier Carpentier:
    "I'm extremely disappointed. ... We're looking at a bad loss.  I
    think it would be safe for us to use the figure of C$4 million.
    And that's hard for us to take."  Carpentier added that besides
    the '94 strike year, '96 is the "worst season" the Expos have had
    financially.  He did call the subject of potential relocation
    from Montreal "too premature at this time," but noted the club's
    partnership will meet after the season to determine the team's
    future.  Citing club sources, York writes the Expos could recover
    about C$1.8-6.5M if they qualify for the playoffs and make it all
    the way to the World Series (Toronto GLOBE & MAIL, 9/6).
    

    Print | Tags: Franchises, Minnesota Wild
  • FRANCHISE NOTES

         SI's Tim Kurkjian notes the Pirates' financial prospects
    look "bleaker than ever," but he adds that Owner Kevin McClatchy
    should not be blamed as much as MLB for "bending over backward to
    allow [McClatchy] to buy the club when it was clear he didn't
    have the capital to make it work" (SI, 9/9 issue)....Atlanta
    columnist Steve Hummer examines how "quickly" the Falcons have
    "squandered the drawing power" of the 71,104-seat Georgia Dome in
    just four years, noting that a crowd only in the 40,000 "range"
    is expected for Sunday's home opener against the Vikings.
    Hummer:  "A vicious cycle is in play.  The Falcons get run over
    on the road, and the fans squeamishly turn away.  Ticket sales
    plunge for the home games, the television blackout is invoked,
    and only a few see the team at its best.  The impression created
    is bleak and incomplete" (ATLANTA CONSTITUTION, 9/6)....Calling
    him "Gerald Ford on AstroTurf," BASEBALL AMERICA's Alan Schwarz
    profiles the "tremendous" job new Reds CEO John Allen has done
    since taking over the club from Marge Schott.  Allen:  "The
    support for the change has been most rewarding on a personal
    basis.  This shows if you do what's right from a fan's
    perspective, things will work out" (BASEBALL AMERICA, 9/16
    issue)....The CISL has assumed operational control of the
    Indianapolis Twisters (CISL)....The ECHL awarded a franchise to
    New Orleans to be called the Brass.  They will begin play in '97
    (SPORTS TICKER, 9/6).
    

    Print | Tags: Atlanta Falcons, Cincinnati Reds, ECHL, Franchises, Minnesota Vikings, MLB, Pittsburgh Pirates, Sports Illustrated
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