SBD/5/Sports Industrialists

NAMES IN THE NEWS

     U.S. Olympic Gold Medal winner DAVID REID has turned pro and
signed with a new promoter, Amerika Presents (USA TODAY,
9/4)....Bulls Coach PHIL JACKSON is interviewed in INC. magazine.
Jackson on his management style: "You have to be able to read
failures and successes quickly; to make adjustments to your team
so that there is constant growth" (INC., 9/96 issue)....DAN
MARINO is on the cover of the current GQ and profiled by Peter
Richmond.  Richmond writes, "It's probably not fair to the rest
of [pro athletes] to suggest that Marino has more of a capacity
for empathy than they do or that his charitable involvement is
more authentic.  It just seems that way" (GQ, 9/96 issue)....
OZZIE CANSECO, twin brother of JOSE CANSECO, is now an agent.  He
recently signed Marlins pitching prospect LIVAN HERNANDEZ, the
refugee from Cuba who received a record $2.5M signing bonus (USA
TODAY, 9/5).
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