Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

NIKE WOULD APPRECIATE IT IF BOB DOLE DIDN'T "JUST DO IT"

     GOP Presidential nominee Bob Dole Wednesday suggested a new
anti-drug slogan of "Just don't do it," and while Dole did not
say how he planned to use the tag line, Nike said it is
"uncomfortable" with the proposed slogan, according to
ADVERTISING AGE.  The slogan is a "revision" of the current "Just
say no" moniker, and a "takeoff" on Nike's ad line "Just do it."
Nike Dir of Public Relations Jim Small: "We're a sports and
fitness company, but we're uncomfortable that our company and the
slogan is being brought into the political arena."  Small
stressed Nike supports Dole's call to keep drugs away from
children and noted that should Dole be elected and use the "Just
don't do it" line as his "anti-drug rallying cry," Nike doesn't
believe it will undermine "Just do it," nor does Nike feel their
line will be viewed as an "endorsement of opposing values" (AD
AGE, 9/19).
     POST THIS: ESPN's Bob Ley noted Nike denied a N.Y. POST
story that claimed they are paying New York high school coaches
to wear shoes and apparel.  A Nike spokesperson told
"SportsCenter" that Nike gives money to "the right high schools,"
but Nike said it doesn't pay the coaches directly as the money is
earmarked for travel expenses to high profile national
tournaments ("SportsCenter," ESPN, 9/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/09/19/Sponsorships-Advertising-Marketing/NIKE-WOULD-APPRECIATE-IT-IF-BOB-DOLE-DIDNT-JUST-DO-IT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/09/19/Sponsorships-Advertising-Marketing/NIKE-WOULD-APPRECIATE-IT-IF-BOB-DOLE-DIDNT-JUST-DO-IT.aspx

CLOSE