SBD/11/Sponsorships Advertising Marketing

THE SPYDER SAT DOWN BESIDE HER WEARING LANTIS EYEWEAR

     Spyder Active Sports has signed a licensing agreement with
Lantis Eyewear.  The agreement, initiated by Spyder's licensing
agent, IMG, gives Lantis the exclusive worldwide license to
design, manufacture and distribute a line of sport specific
sunglasses, ski goggles, and prescription and non-prescription
Spyder-endorsed eyewear.  Spyder will collaborate with Lantis on
the designs, model names, and advertising for the new line.
Design and marketing strategies will be presented to retailers at
the Ski Industries of America annual trade show in March with the
Spyder Eyewear line hitting retail in fall '97.  Lantis presently
designs, manufactures and distributes eyewear for, among others,
Donna Karan and DKNY, and Reebok (Spyder).
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Related Topics:

IMG, Reebok

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