KKR Withdraws IMG Bid Bornstein, Shapiro Advising Competing Bids For IMG CAA Out Of Hunt For IMG Second Round Of Bids For IMG Were Due Thursday IMG Media Details N.Y. Marathon Plans IMG Academy Profiled By NBC Adidas Restructures Reebok Management WPP Will Not Bid On IMG IMG Bidders Down To 10 Reebok Seeks To Blend Shopping, Fitness
SBD/11/Sponsorships Advertising Marketing
THE SPYDER SAT DOWN BESIDE HER WEARING LANTIS EYEWEAR
Published September 11, 1996
Spyder Active Sports has signed a licensing agreement with Lantis Eyewear. The agreement, initiated by Spyder's licensing agent, IMG, gives Lantis the exclusive worldwide license to design, manufacture and distribute a line of sport specific sunglasses, ski goggles, and prescription and non-prescription Spyder-endorsed eyewear. Spyder will collaborate with Lantis on the designs, model names, and advertising for the new line. Design and marketing strategies will be presented to retailers at the Ski Industries of America annual trade show in March with the Spyder Eyewear line hitting retail in fall '97. Lantis presently designs, manufactures and distributes eyewear for, among others, Donna Karan and DKNY, and Reebok (Spyder).