Brooke Henderson Signs With WME-IMG Bouchard's Nike Contract Nearing Expiration Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Hunter Nickell Departing IMG College Source: UFC's Reebok Deal Worth $70M IMG To Cut Workforce By 3% Wayne Gretzky Returns To IMG IMG's Montag Firming Own Consulting Firm ASU Radio Voice Stays After School Drops IMG ASU, IMG Officially Part Ways
SBD/11/Sponsorships Advertising Marketing
THE SPYDER SAT DOWN BESIDE HER WEARING LANTIS EYEWEAR
Published September 11, 1996
Spyder Active Sports has signed a licensing agreement with Lantis Eyewear. The agreement, initiated by Spyder's licensing agent, IMG, gives Lantis the exclusive worldwide license to design, manufacture and distribute a line of sport specific sunglasses, ski goggles, and prescription and non-prescription Spyder-endorsed eyewear. Spyder will collaborate with Lantis on the designs, model names, and advertising for the new line. Design and marketing strategies will be presented to retailers at the Ski Industries of America annual trade show in March with the Spyder Eyewear line hitting retail in fall '97. Lantis presently designs, manufactures and distributes eyewear for, among others, Donna Karan and DKNY, and Reebok (Spyder).