Tigers Expect Sales Bump From Dynamic Ticket Pricing A-B Pushing For Opening Day Nat'l Holiday Bud Light Hotel Dwarfs Previous Efforts Bud Light Taps Bruce Smith For PSA ATP Inks Michelob Ultra Deal In U.S. Chrysler To Debut Cabrera Ad Anheuser-Busch Renews Cubs Deal Corona Logo Taken Off ATP Tourney Nets Tigers Provide Windfall For FS Detroit Bud Signs Deal With SHR To Stay With Harvick
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SBD/11/Sponsorships Advertising Marketing
Published September 11, 1996
Komercni Banka, a Czech Republic bank, has signed a five- year, multi-million dollar title sponsorship with the Federation Cup (TENNIS, 10/96 issue)....Tigers beat writer Tom Gage writes, "There is nobody on hand to buy it, but the Tigers are selling merchandise at their pro shops around Tiger Stadium at a 50- percent discount" (DETROIT NEWS, 9/11)....In an op-ed in this morning's WALL STREET JOURNAL, deputy editor Max Boot writes on proposed FDA regulations on tobacco advertising: "It's hard to believe kids will be better off if the Marlboro Grand Prix is reborn as, say, the Budweiser Grand Prix" (WALL STREET JOURNAL, 9/11).