Sprint, A-B Create Interactive Beer Tap Handles A-B Concerned Over NFL's Handling Of Issues BYU Pulls Slogan Due To Trademark Concerns Tigers Up The Ante By Landing David Price A-B Credits World Cup For Helping Q2 Profits A-B Promotes Herscovici To Head Sports Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign Tigers Players Promoting Zubaz Tigers Sign Cabrera To Massive Extension
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SBD/11/Sponsorships Advertising Marketing
Published September 11, 1996
Komercni Banka, a Czech Republic bank, has signed a five- year, multi-million dollar title sponsorship with the Federation Cup (TENNIS, 10/96 issue)....Tigers beat writer Tom Gage writes, "There is nobody on hand to buy it, but the Tigers are selling merchandise at their pro shops around Tiger Stadium at a 50- percent discount" (DETROIT NEWS, 9/11)....In an op-ed in this morning's WALL STREET JOURNAL, deputy editor Max Boot writes on proposed FDA regulations on tobacco advertising: "It's hard to believe kids will be better off if the Marlboro Grand Prix is reborn as, say, the Budweiser Grand Prix" (WALL STREET JOURNAL, 9/11).