A-B InBev Latest To End USOC Sponsorship Busch Part Of A-B InBev's Super Bowl Lineup Detroit Teams May Combine Media Rights Cord-Cutting Could Impact Tigers' Player Contracts Drone Racing League Signs Deal With Bud Light Avila Tasked With Changing Tigers' Business Model Harry Caray Calls Game 7 In A-B Spot Bud Light Ends Rogen-Schumer Campaign Tigers, Phils Adding Baseball Analytics Execs A-B Lands Naming Rights To FedExForum Studio
Upcoming Conferences and Events
May 31 - Jun 1
SBD/11/Sponsorships Advertising Marketing
Published September 11, 1996
Komercni Banka, a Czech Republic bank, has signed a five- year, multi-million dollar title sponsorship with the Federation Cup (TENNIS, 10/96 issue)....Tigers beat writer Tom Gage writes, "There is nobody on hand to buy it, but the Tigers are selling merchandise at their pro shops around Tiger Stadium at a 50- percent discount" (DETROIT NEWS, 9/11)....In an op-ed in this morning's WALL STREET JOURNAL, deputy editor Max Boot writes on proposed FDA regulations on tobacco advertising: "It's hard to believe kids will be better off if the Marlboro Grand Prix is reborn as, say, the Budweiser Grand Prix" (WALL STREET JOURNAL, 9/11).