SBD/11/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Komercni Banka, a Czech Republic bank, has signed a five-
year, multi-million dollar title sponsorship with the Federation
Cup (TENNIS, 10/96 issue)....Tigers beat writer Tom Gage writes,
"There is nobody on hand to buy it, but the Tigers are selling
merchandise at their pro shops around Tiger Stadium at a 50-
percent discount" (DETROIT NEWS, 9/11)....In an op-ed in this
morning's WALL STREET JOURNAL, deputy editor Max Boot writes on
proposed FDA regulations on tobacco advertising: "It's hard to
believe kids will be better off if the Marlboro Grand Prix is
reborn as, say, the Budweiser Grand Prix" (WALL STREET JOURNAL,
9/11).
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Anheuser Busch, Detroit Tigers

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