End Coming For Tigers' Big-Spending Era? USSA Signs Deal With Lagunitas To Replace A-B Music Festival Helping Tix Sales For MIS Cup Race A-B Selects WME-IMG For Experiential Marketing Tigers-Red Wings Radio Rights Up For Grabs A-B Extends Deals With U.S. Soccer, El Tri Mike Sundet Leaving A-B For Momentum Shakeup For Tigers Booth On FS Detroit A-B Super Bowl Push Looks To Social Media Bud Light Rolls Out Broncos-Themed Ad
SBD/11/Sponsorships Advertising Marketing
Published September 11, 1996
Komercni Banka, a Czech Republic bank, has signed a five- year, multi-million dollar title sponsorship with the Federation Cup (TENNIS, 10/96 issue)....Tigers beat writer Tom Gage writes, "There is nobody on hand to buy it, but the Tigers are selling merchandise at their pro shops around Tiger Stadium at a 50- percent discount" (DETROIT NEWS, 9/11)....In an op-ed in this morning's WALL STREET JOURNAL, deputy editor Max Boot writes on proposed FDA regulations on tobacco advertising: "It's hard to believe kids will be better off if the Marlboro Grand Prix is reborn as, say, the Budweiser Grand Prix" (WALL STREET JOURNAL, 9/11).