A-B Concerned Over NFL's Handling Of Issues BYU Pulls Slogan Due To Trademark Concerns Tigers Up The Ante By Landing David Price A-B Credits World Cup For Helping Q2 Profits A-B Promotes Herscovici To Head Sports Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign Tigers Players Promoting Zubaz Tigers Sign Cabrera To Massive Extension Tigers Expect Sales Bump From Dynamic Ticket Pricing
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SBD/11/Sponsorships Advertising Marketing
Published September 11, 1996
Komercni Banka, a Czech Republic bank, has signed a five- year, multi-million dollar title sponsorship with the Federation Cup (TENNIS, 10/96 issue)....Tigers beat writer Tom Gage writes, "There is nobody on hand to buy it, but the Tigers are selling merchandise at their pro shops around Tiger Stadium at a 50- percent discount" (DETROIT NEWS, 9/11)....In an op-ed in this morning's WALL STREET JOURNAL, deputy editor Max Boot writes on proposed FDA regulations on tobacco advertising: "It's hard to believe kids will be better off if the Marlboro Grand Prix is reborn as, say, the Budweiser Grand Prix" (WALL STREET JOURNAL, 9/11).