A-B Launches Loyalty Program Around BuschBucks.com Tigers To Honor Mike Ilitch With Outfield Design A-B InBev Makes Changes To Sports Marketing Budweiser Unveils Limited Edition MLB Team Cans Officials Still Deciding On Security For Tigers Games Chris Ilitch Talks As New Tigers Owner Luminaries Honor Mike Ilitch At Private Ceremony Christopher Ilitch Officially Running Tigers, Wings Ilitch Remembered For Dedication To Teams FS Detroit's Tigers Booth Gets Shakeup
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May 31 - Jun 1
SBD/11/Sponsorships Advertising Marketing
Published September 11, 1996
Komercni Banka, a Czech Republic bank, has signed a five- year, multi-million dollar title sponsorship with the Federation Cup (TENNIS, 10/96 issue)....Tigers beat writer Tom Gage writes, "There is nobody on hand to buy it, but the Tigers are selling merchandise at their pro shops around Tiger Stadium at a 50- percent discount" (DETROIT NEWS, 9/11)....In an op-ed in this morning's WALL STREET JOURNAL, deputy editor Max Boot writes on proposed FDA regulations on tobacco advertising: "It's hard to believe kids will be better off if the Marlboro Grand Prix is reborn as, say, the Budweiser Grand Prix" (WALL STREET JOURNAL, 9/11).