Federer Stars In New Wilson, Nike Ads Federer Shooting Wilson TV Spot Federer In Demand From Advertisers Wilson Golf Sales Continue To Slide Executive Transactions Larry Probst Stepping Down As EA CEO Wilson Footballs Slippery Subject For NFL Marketplace Round-Up Names In The News Federer Nears Lifetime Deal With Wilson
SBD/10/Sponsorships Advertising Marketing
YOUR ENDORSERS JUST WON THE U.S. OPEN. WHAT'S NEXT?
Published September 10, 1996
For the second year in a row, Pete Sampras and Steffi Graf won singles titles at the U.S. Open with Wilson racquets, according to George Lazarus of the CHICAGO TRIBUNE. Wilson, however, is still "mulling over" what it might do to promote the victories. While "poster promotions are likely," whether any significant media dollars will be involved "is debatable" (CHICAGO TRIBUNE, 9/10).