SBD/10/Sponsorships Advertising Marketing

YOUR ENDORSERS JUST WON THE U.S. OPEN. WHAT'S NEXT?

     For the second year in a row, Pete Sampras and Steffi Graf
won singles titles at the U.S. Open with Wilson racquets,
according to George Lazarus of the CHICAGO TRIBUNE.  Wilson,
however, is still "mulling over" what it might do to promote the
victories.  While "poster promotions are likely," whether any
significant media dollars will be involved "is debatable"
(CHICAGO TRIBUNE, 9/10).
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Wilson Sporting Goods

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