SBD/7/Sports Media

X MARKS THE SPOT: SPONSORSHIPS SOLD OUT FOR WINTER X GAMES

     ESPN has announced it has sold out its gold sponsorship
category for the inaugural Winter X Games slated to take place
January 30 to February 2, 1997 at Snow Summit Mountain Resort in
Big Bear Lake, CA.  Four of the summer gold sponsors have signed
on the for the winter:  AT&T, Nike Mountain Dew and Taco Bell.
They will be joined in the gold sponsor category by Volkswagen
and Pringles (ESPN).  INSIDE MEDIA notes the sponsors will
benefit from their sponsorship with "various on-site amenities
and commercial elements across multiple ESPN properties,
including ESPN, ESPN2, ESPN Radio and ESPNET SportsZone" (INSIDE
MEDIA, 8/6 issue).
Return to top

Related Topics:

ATT, ESPN, Nike, PepsiCo, Media, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug