NFL Week 7 Overnight Ratings FSU-Notre Dame Earns Big Rating FS1 Wraps Up MLB Playoff Coverage Stars Sign New TV Deal With FS Southwest TBS, FS1 Scoring With MLB Playoffs Jets-Patriots Gets 11.6 Overnight Francesa Remains Upset With FS1 Final Ratings: NHL, F1 Comcast Builds X1 Service Around NASCAR Deal Rachel Nichols' "Unguarded" Cancelled By CNN
Upcoming Conferences and Events
X MARKS THE SPOT: SPONSORSHIPS SOLD OUT FOR WINTER X GAMES
Published August 7, 1996
ESPN has announced it has sold out its gold sponsorship category for the inaugural Winter X Games slated to take place January 30 to February 2, 1997 at Snow Summit Mountain Resort in Big Bear Lake, CA. Four of the summer gold sponsors have signed on the for the winter: AT&T, Nike Mountain Dew and Taco Bell. They will be joined in the gold sponsor category by Volkswagen and Pringles (ESPN). INSIDE MEDIA notes the sponsors will benefit from their sponsorship with "various on-site amenities and commercial elements across multiple ESPN properties, including ESPN, ESPN2, ESPN Radio and ESPNET SportsZone" (INSIDE MEDIA, 8/6 issue).