SBD/7/Sports Media

RED SOX ANNOUNCE TWO-YEAR RENEWAL WITH BROADCAST PARTNER

     The Red Sox have agreed to terms on a two-year renewal deal
with the BUCI Television Group and flagship station WABU-TV for
broadcast rights to games during the '97 and '98 seasons.  WABU
holds an option for '99.  Terms of the agreement were not
disclosed.  This coming year, WABU-TV 68 Boston, Concord, NH's
WNBU-TV and Cape Cod's WZBU-TV will join the Boston Red Sox
Baseball Network to broadcast 75 regular-season and five spring
training games (Red Sox).  This morning, the BOSTON GLOBE's Jim
Greenidge reports WABU "put cash on the table" to secure the
renewal.  Last year WABU supposedly guaranteed the Red Sox almost
$9M.  But some have said WABU will lose $6-8M this season on its
baseball telecasts and that the station is for sale.  WABU denies
both.  WSBK-TV, which held or shared the Red Sox contract for 21
seasons before this year, attempted to sign the Red Sox for three
years minimum.  WLVI-TV was also "involved in the latest
negotiations" (BOSTON GLOBE, 8/7).
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