RED SOX ANNOUNCE TWO-YEAR RENEWAL WITH BROADCAST PARTNER
Published August 7, 1996
The Red Sox have agreed to terms on a two-year renewal deal with the BUCI Television Group and flagship station WABU-TV for broadcast rights to games during the '97 and '98 seasons. WABU holds an option for '99. Terms of the agreement were not disclosed. This coming year, WABU-TV 68 Boston, Concord, NH's WNBU-TV and Cape Cod's WZBU-TV will join the Boston Red Sox Baseball Network to broadcast 75 regular-season and five spring training games (Red Sox). This morning, the BOSTON GLOBE's Jim Greenidge reports WABU "put cash on the table" to secure the renewal. Last year WABU supposedly guaranteed the Red Sox almost $9M. But some have said WABU will lose $6-8M this season on its baseball telecasts and that the station is for sale. WABU denies both. WSBK-TV, which held or shared the Red Sox contract for 21 seasons before this year, attempted to sign the Red Sox for three years minimum. WLVI-TV was also "involved in the latest negotiations" (BOSTON GLOBE, 8/7).