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TOO LEGIT TO QUIT: VISA HAS TO ADD VOICEOVER TO DEION SPOT
Published August 7, 1996
A Visa USA TV spot featuring Deion Sanders will have a new voiceover track added after complaints from some who thought the ad contained an obscenity, according to ADVERTISING AGE. In the ad, which aired during NBC's coverage of the Olympics, Sanders tries to pay a retailer with a check, but gets harassed. The narrator then says, "Checks -- what a hassle!" Some, however, thought the narrator said, "what an ---hole!" A number of groups, including the New York-based Morality Action Committee, have since contacted Visa's ad agency, BBDO Worldwide, New York, to complain, prompting the decision to record a new, more clearly enunciated version (AD AGE ONLINE, 8/7).