NBC Sports To Broadcast Youth Olympic Games "Men In Blazers" Leave ESPN For NBC NBC HOF Game Overnight Down 13% NBA Kings Extend NBC Deal For 20 Years NBC Sports Releases '14-15 NHL Schedule NBC Sports Keen On Howard Returning As Analyst USGA Not Worried About U.S. Open Ratings U.S. Open Overnights Down Big With Blowout Stanley Cup Final Averages 5.0 Million Viewers NBCSN Earns 2.8 Overnight For Game 4
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
TOO LEGIT TO QUIT: VISA HAS TO ADD VOICEOVER TO DEION SPOT
Published August 7, 1996
A Visa USA TV spot featuring Deion Sanders will have a new voiceover track added after complaints from some who thought the ad contained an obscenity, according to ADVERTISING AGE. In the ad, which aired during NBC's coverage of the Olympics, Sanders tries to pay a retailer with a check, but gets harassed. The narrator then says, "Checks -- what a hassle!" Some, however, thought the narrator said, "what an ---hole!" A number of groups, including the New York-based Morality Action Committee, have since contacted Visa's ad agency, BBDO Worldwide, New York, to complain, prompting the decision to record a new, more clearly enunciated version (AD AGE ONLINE, 8/7).