SBD/7/Sponsorships Advertising Marketing

TOO LEGIT TO QUIT: VISA HAS TO ADD VOICEOVER TO DEION SPOT

     A Visa USA TV spot featuring Deion Sanders will have a new
voiceover track added after complaints from some who thought the
ad contained an obscenity, according to ADVERTISING AGE.  In the
ad, which aired during NBC's coverage of the Olympics, Sanders
tries to pay a retailer with a check, but gets harassed.  The
narrator then says, "Checks -- what a hassle!"  Some, however,
thought the narrator said, "what an ---hole!"  A number of
groups, including the New York-based Morality Action Committee,
have since contacted Visa's ad agency, BBDO Worldwide, New York,
to complain, prompting the decision to record a new, more clearly
enunciated version (AD AGE ONLINE, 8/7).
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Related Topics:

BBDO, NBC, Visa

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