NBC Criticized For Airing Avalanche-Sabres Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision NBCU Uses Holistic Metric In Selling Olympic Ads MLBAM, NBC Reach Streaming Deal Bell, Zenkel Among NBC Sports Promotions NFL Wild Card Weekend Down From '16 Afternoons, "SNF," "MNF" All Down For NFL
SBD/7/Sponsorships Advertising Marketing
TOO LEGIT TO QUIT: VISA HAS TO ADD VOICEOVER TO DEION SPOT
Published August 7, 1996
A Visa USA TV spot featuring Deion Sanders will have a new voiceover track added after complaints from some who thought the ad contained an obscenity, according to ADVERTISING AGE. In the ad, which aired during NBC's coverage of the Olympics, Sanders tries to pay a retailer with a check, but gets harassed. The narrator then says, "Checks -- what a hassle!" Some, however, thought the narrator said, "what an ---hole!" A number of groups, including the New York-based Morality Action Committee, have since contacted Visa's ad agency, BBDO Worldwide, New York, to complain, prompting the decision to record a new, more clearly enunciated version (AD AGE ONLINE, 8/7).