NHL Appoints Pandora's Heidi Browning CMO Oilers Want To Host Hockey's World Juniors, World Cup NHL Could Skip '18 Games, Return For Beijing Gretzky To Play Role In NHL Centennial Plans NHL's Daly Hopes World Cup Back Every Four Years Verizon Begins Upgrading WiFi At Ford Field Minding My Business: NHL Exec VP Steve Mayer NHL Debuting New Technology At WCOH Las Vegas NHL Team Sells 16,000 Season Tickets Panthers Tell NHL They Want Ekblad Out Of WC
SBD/7/Sponsorships Advertising Marketing
Published August 7, 1996
Despite Coca-Cola's Olympic push for Powerade, Gatorade has actually gained market share this summer, according to data Quaker Oats compiled from supermarkets and convenience stores (N.Y. TIMES, 8/7)....CO-based sports marketing company Triple Crown Sports has decided to enter the ice hockey and indoor roller hockey markets this fall. Triple Crown currently offers a 47-city roller hockey tour called the USA Hockey Inline/Triple Crown Hockey Showdown in coordination with USA Hockey. Through this partnership, Triple Crown will expand their grassroots hockey events to ice and indoor hockey markets (Triple Crown)....Marc Roberts' Worldwide sports agency is hosting a lunch for Mavericks rookie Samaki Walker at Elaine's in New York, on August 19, with "a slew of deep pocketed advertising and marketing execs" (N.Y. POST, 8/7)....Harvard Industries Inc., the Tampa-based auto-parts maker "controlled" by Devil Rays owner Vince Naimoli, announced Monday that it may sell some assets and businesses as it works to "weather a year of financial losses" (ST. PETERSBURG TIMES, 8/6). NOTES FROM BRANDWEEK: McCann Erickson spots for Outback Steakhouse starring Fox's John Madden debut later this month on local and cable TV. ... Kmart and the NHL will "reprise" last year's season-opening promo by giving away one million "Power Play" magazines at stores in 20 NHL markets. ... JCPenney's Simply for Sports is looking to merchandise its own logo by early next year in a proposed line of hosiery, embroidered t-shirts, fleece and polo shirts. ... SI Dir of Development Steve Zales says the magazine is considering brand extensions licenses for sunglasses, phone cards and watches. ... Reebok will break a national ad for its Pro Line apparel later this month with Lions WR Herman Moore (BRANDWEEK, 8/5 issue).