Predators' Freeman Sues Team, Fellow Owner NHL Prospects Coming From Warm-Weather Cities Foley Shifts Focus To Hockey Operations NHL Announces Las Vegas As Expansion Team Can Las Vegas Sustain Long-Term Success? Four-Part Series Looks At NHL Concussions SI Play Portal To Get Early July Relaunch Foley Becomes Public Figure After Vegas Approval NHL Keeping Quebec City On Radar Islanders' Transfer Of Ownership Official
SBD/7/Sponsorships Advertising Marketing
Published August 7, 1996
Despite Coca-Cola's Olympic push for Powerade, Gatorade has actually gained market share this summer, according to data Quaker Oats compiled from supermarkets and convenience stores (N.Y. TIMES, 8/7)....CO-based sports marketing company Triple Crown Sports has decided to enter the ice hockey and indoor roller hockey markets this fall. Triple Crown currently offers a 47-city roller hockey tour called the USA Hockey Inline/Triple Crown Hockey Showdown in coordination with USA Hockey. Through this partnership, Triple Crown will expand their grassroots hockey events to ice and indoor hockey markets (Triple Crown)....Marc Roberts' Worldwide sports agency is hosting a lunch for Mavericks rookie Samaki Walker at Elaine's in New York, on August 19, with "a slew of deep pocketed advertising and marketing execs" (N.Y. POST, 8/7)....Harvard Industries Inc., the Tampa-based auto-parts maker "controlled" by Devil Rays owner Vince Naimoli, announced Monday that it may sell some assets and businesses as it works to "weather a year of financial losses" (ST. PETERSBURG TIMES, 8/6). NOTES FROM BRANDWEEK: McCann Erickson spots for Outback Steakhouse starring Fox's John Madden debut later this month on local and cable TV. ... Kmart and the NHL will "reprise" last year's season-opening promo by giving away one million "Power Play" magazines at stores in 20 NHL markets. ... JCPenney's Simply for Sports is looking to merchandise its own logo by early next year in a proposed line of hosiery, embroidered t-shirts, fleece and polo shirts. ... SI Dir of Development Steve Zales says the magazine is considering brand extensions licenses for sunglasses, phone cards and watches. ... Reebok will break a national ad for its Pro Line apparel later this month with Lions WR Herman Moore (BRANDWEEK, 8/5 issue).