SBD/7/Sponsorships Advertising Marketing


     Despite Coca-Cola's Olympic push for Powerade, Gatorade has
actually gained market share this summer, according to data
Quaker Oats compiled from supermarkets and convenience stores
(N.Y. TIMES, 8/7)....CO-based sports marketing company Triple
Crown Sports has decided to enter the ice hockey and indoor
roller hockey markets this fall.  Triple Crown currently offers a
47-city roller hockey tour called the USA Hockey Inline/Triple
Crown Hockey Showdown in coordination with USA Hockey.  Through
this partnership, Triple Crown will expand their grassroots
hockey events to ice and indoor hockey markets (Triple
Crown)....Marc Roberts' Worldwide sports agency is hosting a
lunch for Mavericks rookie Samaki Walker at Elaine's in New York,
on August 19, with "a slew of deep pocketed advertising and
marketing execs" (N.Y. POST, 8/7)....Harvard Industries Inc., the
Tampa-based auto-parts maker "controlled" by Devil Rays owner
Vince Naimoli, announced Monday that it may sell some assets and
businesses as it works to "weather a year of financial losses"
     NOTES FROM BRANDWEEK:  McCann Erickson spots for Outback
Steakhouse starring Fox's John Madden debut later this month on
local and cable TV. ... Kmart and the NHL will "reprise" last
year's season-opening promo by giving away one million "Power
Play" magazines at stores in 20 NHL markets. ... JCPenney's
Simply for Sports is looking to merchandise its own logo by early
next year in a proposed line of hosiery, embroidered t-shirts,
fleece and polo shirts. ... SI Dir of Development Steve Zales
says the magazine is considering brand extensions licenses for
sunglasses, phone cards and watches. ... Reebok will break a
national ad for its Pro Line apparel later this month with Lions
WR Herman Moore (BRANDWEEK, 8/5 issue).
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