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SBD/7/Sponsorships Advertising Marketing
ENTRY MEDIA INKS DEALS TO EXPAND TURNSTILE ADSLEEVE BUSINESS
Published August 7, 1996
Orlando-based Entry Media recently signed two agreements to help sell its Turnstile AdSleeve advertising, according to the ORLANDO BUSINESS JOURNAL. The first will help find advertisers for the AdSleeve for facilities without advertisers "lined up." Van Wagner Communications, New York, which lines up advertisers for the signs in Time Square, will use its contacts with corporate advertisers to find matches for Turnstile. Van Wagner will get a commission from the ad revenue. Among the locations where Van Wagner is looking for advertisers: Atlanta-Fulton County Stadium, Rose Bowl, Alamodome, Kingdome, and Omni. Other teams and stadiums that market AdSleeve themselves include the Bills, Dodgers, Pistons, the Meadowlands, SkyDome, and the Charlotte Coliseum. Turnstile's other contract is with Atlanta/Orlando-based Ryan Sports and Entertainment. Ryan is charged with finding fairs and festivals that want to use AdSleeve. Entry Media is also reportedly looking to expand AdSleeve into Brazil, Germany, France, the Far East and South America (ORLANDO BUSINESS JOURNAL, 8/5 issue).