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SBD/7/Sponsorships Advertising MarketingPrint All
Orlando-based Entry Media recently signed two agreements to help sell its Turnstile AdSleeve advertising, according to the ORLANDO BUSINESS JOURNAL. The first will help find advertisers for the AdSleeve for facilities without advertisers "lined up." Van Wagner Communications, New York, which lines up advertisers for the signs in Time Square, will use its contacts with corporate advertisers to find matches for Turnstile. Van Wagner will get a commission from the ad revenue. Among the locations where Van Wagner is looking for advertisers: Atlanta-Fulton County Stadium, Rose Bowl, Alamodome, Kingdome, and Omni. Other teams and stadiums that market AdSleeve themselves include the Bills, Dodgers, Pistons, the Meadowlands, SkyDome, and the Charlotte Coliseum. Turnstile's other contract is with Atlanta/Orlando-based Ryan Sports and Entertainment. Ryan is charged with finding fairs and festivals that want to use AdSleeve. Entry Media is also reportedly looking to expand AdSleeve into Brazil, Germany, France, the Far East and South America (ORLANDO BUSINESS JOURNAL, 8/5 issue).
The L.A. Athletic Club yesterday announced it has signed Newport Beach-based Urohealth Systems, Inc. to a five-year agreement to become title sponsor of the "John R. Wooden Award," presented annually to the college basketball Player of the Year. Urohealth is a designer, manufacturer and marketer of disposable and reusable disease specific medical products (L.A. Athletic Club).
Despite Coca-Cola's Olympic push for Powerade, Gatorade has actually gained market share this summer, according to data Quaker Oats compiled from supermarkets and convenience stores (N.Y. TIMES, 8/7)....CO-based sports marketing company Triple Crown Sports has decided to enter the ice hockey and indoor roller hockey markets this fall. Triple Crown currently offers a 47-city roller hockey tour called the USA Hockey Inline/Triple Crown Hockey Showdown in coordination with USA Hockey. Through this partnership, Triple Crown will expand their grassroots hockey events to ice and indoor hockey markets (Triple Crown)....Marc Roberts' Worldwide sports agency is hosting a lunch for Mavericks rookie Samaki Walker at Elaine's in New York, on August 19, with "a slew of deep pocketed advertising and marketing execs" (N.Y. POST, 8/7)....Harvard Industries Inc., the Tampa-based auto-parts maker "controlled" by Devil Rays owner Vince Naimoli, announced Monday that it may sell some assets and businesses as it works to "weather a year of financial losses" (ST. PETERSBURG TIMES, 8/6). NOTES FROM BRANDWEEK: McCann Erickson spots for Outback Steakhouse starring Fox's John Madden debut later this month on local and cable TV. ... Kmart and the NHL will "reprise" last year's season-opening promo by giving away one million "Power Play" magazines at stores in 20 NHL markets. ... JCPenney's Simply for Sports is looking to merchandise its own logo by early next year in a proposed line of hosiery, embroidered t-shirts, fleece and polo shirts. ... SI Dir of Development Steve Zales says the magazine is considering brand extensions licenses for sunglasses, phone cards and watches. ... Reebok will break a national ad for its Pro Line apparel later this month with Lions WR Herman Moore (BRANDWEEK, 8/5 issue).
A Visa USA TV spot featuring Deion Sanders will have a new voiceover track added after complaints from some who thought the ad contained an obscenity, according to ADVERTISING AGE. In the ad, which aired during NBC's coverage of the Olympics, Sanders tries to pay a retailer with a check, but gets harassed. The narrator then says, "Checks -- what a hassle!" Some, however, thought the narrator said, "what an ---hole!" A number of groups, including the New York-based Morality Action Committee, have since contacted Visa's ad agency, BBDO Worldwide, New York, to complain, prompting the decision to record a new, more clearly enunciated version (AD AGE ONLINE, 8/7).