SBD/7/Sponsorships Advertising Marketing

Print All
  • ENTRY MEDIA INKS DEALS TO EXPAND TURNSTILE ADSLEEVE BUSINESS

         Orlando-based Entry Media recently signed two agreements to
    help sell its Turnstile AdSleeve advertising, according to the
    ORLANDO BUSINESS JOURNAL.  The first will help find advertisers
    for the AdSleeve for facilities without advertisers "lined up."
    Van Wagner Communications, New York, which lines up advertisers
    for the signs in Time Square, will use its contacts with
    corporate advertisers to find matches for Turnstile.  Van Wagner
    will get a commission from the ad revenue.  Among the locations
    where Van Wagner is looking for advertisers: Atlanta-Fulton
    County Stadium, Rose Bowl, Alamodome, Kingdome, and Omni.  Other
    teams and stadiums that market AdSleeve themselves include the
    Bills, Dodgers, Pistons, the Meadowlands, SkyDome, and the
    Charlotte Coliseum.  Turnstile's other contract is with
    Atlanta/Orlando-based Ryan Sports and Entertainment.  Ryan is
    charged with finding fairs and festivals that want to use
    AdSleeve.  Entry Media is also reportedly looking to expand
    AdSleeve into Brazil, Germany, France, the Far East and South
    America (ORLANDO BUSINESS JOURNAL, 8/5 issue).
    

    Print | Tags: Buffalo Bills, Detroit Pistons, Los Angeles Dodgers, News Corp./Fox, Palace Sports & Entertainment
  • L.A. ATHLETIC CLUB SIGNS TITLE SPONSOR FOR THE WOODEN AWARD

         The L.A. Athletic Club yesterday announced it has signed
    Newport Beach-based Urohealth Systems, Inc. to a five-year
    agreement to become title sponsor of the "John R. Wooden Award,"
    presented annually to the college basketball Player of the Year.
    Urohealth is a designer, manufacturer and marketer of disposable
    and reusable disease specific medical products (L.A. Athletic
    Club).
    

    Print
  • MARKETPLACE ROUND-UP

         Despite Coca-Cola's Olympic push for Powerade, Gatorade has
    actually gained market share this summer, according to data
    Quaker Oats compiled from supermarkets and convenience stores
    (N.Y. TIMES, 8/7)....CO-based sports marketing company Triple
    Crown Sports has decided to enter the ice hockey and indoor
    roller hockey markets this fall.  Triple Crown currently offers a
    47-city roller hockey tour called the USA Hockey Inline/Triple
    Crown Hockey Showdown in coordination with USA Hockey.  Through
    this partnership, Triple Crown will expand their grassroots
    hockey events to ice and indoor hockey markets (Triple
    Crown)....Marc Roberts' Worldwide sports agency is hosting a
    lunch for Mavericks rookie Samaki Walker at Elaine's in New York,
    on August 19, with "a slew of deep pocketed advertising and
    marketing execs" (N.Y. POST, 8/7)....Harvard Industries Inc., the
    Tampa-based auto-parts maker "controlled" by Devil Rays owner
    Vince Naimoli, announced Monday that it may sell some assets and
    businesses as it works to "weather a year of financial losses"
    (ST. PETERSBURG TIMES, 8/6).
         NOTES FROM BRANDWEEK:  McCann Erickson spots for Outback
    Steakhouse starring Fox's John Madden debut later this month on
    local and cable TV. ... Kmart and the NHL will "reprise" last
    year's season-opening promo by giving away one million "Power
    Play" magazines at stores in 20 NHL markets. ... JCPenney's
    Simply for Sports is looking to merchandise its own logo by early
    next year in a proposed line of hosiery, embroidered t-shirts,
    fleece and polo shirts. ... SI Dir of Development Steve Zales
    says the magazine is considering brand extensions licenses for
    sunglasses, phone cards and watches. ... Reebok will break a
    national ad for its Pro Line apparel later this month with Lions
    WR Herman Moore (BRANDWEEK, 8/5 issue).
    

    Print | Tags: Coca-Cola, Dallas Mavericks, Detroit Lions, News Corp./Fox, NHL, Reebok, Southwest Sports Group, Sports Illustrated, Tampa Bay Rays
  • TOO LEGIT TO QUIT: VISA HAS TO ADD VOICEOVER TO DEION SPOT

         A Visa USA TV spot featuring Deion Sanders will have a new
    voiceover track added after complaints from some who thought the
    ad contained an obscenity, according to ADVERTISING AGE.  In the
    ad, which aired during NBC's coverage of the Olympics, Sanders
    tries to pay a retailer with a check, but gets harassed.  The
    narrator then says, "Checks -- what a hassle!"  Some, however,
    thought the narrator said, "what an ---hole!"  A number of
    groups, including the New York-based Morality Action Committee,
    have since contacted Visa's ad agency, BBDO Worldwide, New York,
    to complain, prompting the decision to record a new, more clearly
    enunciated version (AD AGE ONLINE, 8/7).
    

    Print | Tags: BBDO, NBC, Visa
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug