Chargers Staying In San Diego Next Year Current, Former Fighters Sue UFC Sprint Dropping NASCAR Title Sponsorship After '16 Bernie Ecclestone Retains Control Of F1 Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Top ATP Events Could Sue Tour Over Prize Money Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Hallmark's Keepsake Ornaments Include Pro Athletes
SBD/7/Leagues Governing Bodies
PLAYERS INC. FILLS IN WHERE NFL, AGENTS LEAVE OFF
Published August 7, 1996
In the current BRANDWEEK, Terry Lefton examines the progress of Players Inc., the NFLPA's marketing arm. While NFLP may have 30 of the most recognizable names under contract, Players Inc. has the rest. Vikings WR Chris Carter: "My agent represents 20 or 30 people -- he can't be in contact with corporate America the way Players Inc. can." Lefton also notes how Players Inc. has gone after companies that were left out of NFL sponsorships. When MCI lost out to Sprint as the NFL's telecom sponsor, MCI signed with Players Inc. at a much lower cost. Now MCI has an NFL ad campaign featuring players with "hometown appeal." Players Inc. also has inked Norwegian Cruise Lines and Bally Fitness Centers. Players Inc. will launch its own sportswear line this fall, with many players expected to sport the look during interviews and TV shows (BRANDWEEK, 8/5 issue).