49ers Replace Sod At Levi's Stadium Lambeau Field Rolls Out New Gameday Food Bon Jovi, Toronto Group May Back Out Of Bills Bid Suarez Could Be Huge Boost For NASCAR Olbermann: Rules In Place To Speed Up MLB Games Longtime NFL Ref Avoided Redskins Games Manfred Talks Pace Of Play, Other Plans In Q&A Cohon Will Not Return As CFL Commissioner Interest In FedExCup Playoffs Builds League Notes
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PLAYERS INC. FILLS IN WHERE NFL, AGENTS LEAVE OFF
Published August 7, 1996
In the current BRANDWEEK, Terry Lefton examines the progress of Players Inc., the NFLPA's marketing arm. While NFLP may have 30 of the most recognizable names under contract, Players Inc. has the rest. Vikings WR Chris Carter: "My agent represents 20 or 30 people -- he can't be in contact with corporate America the way Players Inc. can." Lefton also notes how Players Inc. has gone after companies that were left out of NFL sponsorships. When MCI lost out to Sprint as the NFL's telecom sponsor, MCI signed with Players Inc. at a much lower cost. Now MCI has an NFL ad campaign featuring players with "hometown appeal." Players Inc. also has inked Norwegian Cruise Lines and Bally Fitness Centers. Players Inc. will launch its own sportswear line this fall, with many players expected to sport the look during interviews and TV shows (BRANDWEEK, 8/5 issue).