SBD/7/Franchises

CRAZY LIKE A FOX: PHILLY MAG EXAMINES SIXERS' PAT CROCE

     New 76ers President Pat Croce is profiled by Larry Platt in
the current issue of PHILADELPHIA magazine, with a focus on
Croce's role in getting Harold Katz to sell the team.  Croce
"conceived and pulled off what may have been the deal's most
critical move" -- becoming the "middleman" between Katz and
Comcast's Ralph and Brian Roberts in order to avoid "potentially
incendiary" situations arising by having all parties meet
together at once.  As 10% owner and team president, Croce now
makes the team's staff call game-nights "show-night."  Croce also
reportedly wants to call the team's new mascot "Boo."  Croce:
"This way, if the mascot sucks and the fans boo, it'll be like
they're chanting his name."  Croce "disciples" accept, and even
"cherish," his style of "management by fear."  76ers VP of Sales
Fran Cassidy:   "He never gives it to you personally and he never
holds a grudge.  When it happens, you just tell yourself he's
trying to make you better at that moment.  Listen, I get up every
morning and thank God I work for him.  It's an honor every day"
(PHILADELPHIA, 8/96 issue).
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