Goodell Addresses NFL's Domestic Violence Policy Cubs Game 6 Most-Watched LCS Since '10 CBS Leads NFL Week 7 Overnights NFL Owners Agree Not To Extend Ticketing Deals Microsoft Attempts To Improve NFL Tablet's Reputation NFL Pregame Shows Cover Josh Brown GolTV Files Suit Against Fox Sports Latin America FS1 Gets Record Overnight For NLCS Game 5 NFL Reopens Investigation Into Giants' Josh Brown CBS/NFL Net See Sharp Drop For "TNF"
TNT GOES FOR AN OSCAR IN HOLLYWOOD-ESQUE IN NFL PROMOS
Published August 27, 1996
TNT's new $20M-plus promo for its NFL coverage "revs up this week" and will include a "mix of image and tune-in sports linked by splashy, Hollywood-like production values," according to Jeff Jensen of AD AGE. The first of 17 spots began on TNT and other TBS networks last week. Other facets of the in-house campaign include an outdoor transit campaign, radio spots in top 25 markets, and national and local print ads. The spots are a "departure from last year's campaign, which focused on football's ... physical elements." TNT Senior VP/Marketing Scot Safon: "What we're trying to do is create mini-movies with our NFL promos" (AD AGE, 8/26 issue). TNT will team with NFL Films for two fall specials: "Football America" and "NFL Head Coach: The Man Behind the Men" (CABLE WORLD, 8/26 issue).