SBD/27/Sports Media

TNT GOES FOR AN OSCAR IN HOLLYWOOD-ESQUE IN NFL PROMOS

     TNT's new $20M-plus promo for its NFL coverage "revs up this
week" and will include a "mix of image and tune-in sports linked
by splashy, Hollywood-like production values," according to Jeff
Jensen of AD AGE.  The first of 17 spots began on TNT and other
TBS networks last week.  Other facets of the in-house campaign
include an outdoor transit campaign, radio spots in top 25
markets, and national and local print ads.  The spots are a
"departure from last year's campaign, which focused on football's
... physical elements."  TNT Senior VP/Marketing Scot Safon:
"What we're trying to do is create mini-movies with our NFL
promos" (AD AGE, 8/26 issue).  TNT will team with NFL Films for
two fall specials: "Football America" and "NFL Head Coach: The
Man Behind the Men" (CABLE WORLD, 8/26 issue).
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