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TNT GOES FOR AN OSCAR IN HOLLYWOOD-ESQUE IN NFL PROMOS
Published August 27, 1996
TNT's new $20M-plus promo for its NFL coverage "revs up this week" and will include a "mix of image and tune-in sports linked by splashy, Hollywood-like production values," according to Jeff Jensen of AD AGE. The first of 17 spots began on TNT and other TBS networks last week. Other facets of the in-house campaign include an outdoor transit campaign, radio spots in top 25 markets, and national and local print ads. The spots are a "departure from last year's campaign, which focused on football's ... physical elements." TNT Senior VP/Marketing Scot Safon: "What we're trying to do is create mini-movies with our NFL promos" (AD AGE, 8/26 issue). TNT will team with NFL Films for two fall specials: "Football America" and "NFL Head Coach: The Man Behind the Men" (CABLE WORLD, 8/26 issue).