NAMES IN THE NEWS: SPORTS MARKETING LETTER'S MOST WANTED
Published August 27, 1996
Sports Marketing Letter's annual "Ten Most Wanted List," based on endorsement earnings, was released with the following '96 earning potential results: MICHAEL JORDAN ($38M), SHAQUILLE O'NEAL ($23M), ARNOLD PALMER ($16M), ANDRE AGASSI ($15.8M), JACK NICKLAUS ($14.5M), GRANT HILL ($14M), JOE MONTANA ($12M), WAYNE GRETZKY ($8.75M), DEION SANDERS ($6M) and HAKEEM OLAJUWON ($5M). No women were included in the list for the first time. NANCY KERRIGAN and BONNIE BLAIR were previously listed (Mult., 8/27).