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SPRINT STRESS FAMILIAR REFRAIN OF "NO BILLS" IN NFL CAMPAIGN

     Sprint will begin its NFL sponsorship September 2 with new
ads promoting its Spree calling cards, according to Kim Cleland
of ADVERTISING AGE.  A TV, radio and print campaign from
Bernstein-Rein, Kansas City, MO, stars Bills QB Jim Kelly and
Coach Marv Levy praising the "no bills" benefits of the cards.
Sprint is expected to spend $60M this year to promote their NFL
deal and will launch a new NFL ad campaign featuring spokesperson
Candice Bergen.  J. Walter Thompson, San Francisco handles.
Sprint Dir of Sports Marketing Mike Goff said their NFL plans
will build toward a "crescendo" at playoff and Super Bowl time,
"when the bulk of our media will air."  Sprint has "basically
finalized" marketing deals with every NFL team, except the
Cowboys (AD AGE, 8/26).
     BLITZ-KRIEG: Starting Monday, Sprint begins their "Sense
Dime Blitz," a 17-week regular season promo giving fans the
chance to purchase game tickets and airfare to see NFL games.
The first winners will be announced Monday in Dallas, where they
will pay a dime-a-minute for a 260-minute round trip flight to
and from Chicago -- or $26 times two for winner and a friend, for
Monday's Cowboys-Bears game.  Similar events will be held in
Miami, Boston, San Francisco, Seattle, Chicago, Atlanta and
Houston (Sprint).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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