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SBD/27/Sponsorships Advertising Marketing
Published August 27, 1996
New York-based Topps Co. has named Griffin Bacal, New York, for its $7-10M ad account (AD AGE ONLINE, 8/27). ...WorldCom agreed to buy MFS Communications in a stock deal worth approximately $12B. WorldCom signed Michael Jordan to an endorsement deal earlier this year (N.Y. TIMES, 8/27). ...Cleveland-based Crooked River Brewing Company will be the official beer of the '97 Medic Drug Grand Prix of Cleveland (Medic Drug Grand Prix)....Adidas Marketing Exec Marc Scales on endorser Keyshawn Johnson: "We see Keyshawn as being a leader among the new generation of athletes that not only take their on- the-field job seriously, but take their off-the-field job seriously as well" (SPORT, 10/96).