SBD/27/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     New York-based Topps Co. has named Griffin Bacal, New York,
for its $7-10M ad account (AD AGE ONLINE, 8/27). ...WorldCom
agreed to buy MFS Communications in a stock deal worth
approximately $12B.  WorldCom signed Michael Jordan to an
endorsement deal earlier this year (N.Y. TIMES, 8/27).
...Cleveland-based Crooked River Brewing Company will be the
official beer of the '97 Medic Drug Grand Prix of Cleveland
(Medic Drug Grand Prix)....Adidas Marketing Exec Marc Scales on
endorser Keyshawn Johnson: "We see Keyshawn as being a leader
among the new generation of athletes that not only take their on-
the-field job seriously, but take their off-the-field job
seriously as well" (SPORT, 10/96).
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