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GO ONE-ON-ONE WITH A SHARK? LEARN GOLF THE NORMAN WAY
Published August 27, 1996
Visual Edge's developing and marketing of videotape golf lessons with Greg Norman is profiled in GOLF WORLD. Visual Edge's concept features "One-on-One" instruction combining video footage of a golfer's swing with a synchronized split-screen comparison to Norman's. Norman also provides pre-recorded instructional commentary and analysis. Visual Edge CEO Earl Takefman says the company plans to go around the country in 50 vans containing the video and computer equipment, and give the one-on-one lessons as tee prizes for special events and tournaments, or simply as a teaching aid at golf facilities. Each lesson tape is expected to cost $50. Norman's Great White Shark Enterprises Managing Dir Frank Williams is a board director of Visual Edge, as is White Sox Vice Chair Eddie Einhorn. According to GOLFWORLD's Steve Pike, Norman's deal with Visual Edge calls for him to be paid $3.3M over three years, with that royalty applied against a royalty equal to 8% of Visual Edge's new revenue (GOLF WORLD, 8/23 issue). GOLF NEWS AND NOTES: Spalding Worldwide Senior VP & GM/Golf Scott Creelman "dismissed" any notions that new parent KKR would apply its "divide and plunder tactics" with Spalding (GOLFWEEK, 8/24 issue)....Mark Brooks' agent, David Winkle, says Brooks' PGA Championship victory figures to be worth "at least" $5M over the next five years when factoring in new endorsements and appearance fees (GOLFWEEK, 8/24 issue)....In Chicago, George Lazarus profiles Tommy Armour Golf, noting the company will finish FY '96 with sales "a bit less than" $100M, but industry sources say Armour can hit sales of $150M in FY '97 (CHICAGO TRIBUNE, 8/27).