SBD/27/Sponsorships Advertising Marketing

GO ONE-ON-ONE WITH A SHARK? LEARN GOLF THE NORMAN WAY

     Visual Edge's developing and marketing of videotape golf
lessons with Greg Norman is profiled in GOLF WORLD.  Visual
Edge's concept features "One-on-One" instruction combining video
footage of a golfer's swing with a synchronized split-screen
comparison to Norman's.  Norman also provides pre-recorded
instructional commentary and analysis.  Visual Edge CEO Earl
Takefman says the company plans to go around the country in 50
vans containing the video and computer equipment, and give the
one-on-one lessons as tee prizes for special events and
tournaments, or simply as a teaching aid at golf facilities.
Each lesson tape is expected to cost $50.  Norman's Great White
Shark Enterprises Managing Dir Frank Williams is a board director
of Visual Edge, as is White Sox Vice Chair Eddie Einhorn.
According to GOLFWORLD's Steve Pike, Norman's deal with Visual
Edge calls for him to be paid $3.3M over three years, with that
royalty applied against a royalty equal to 8% of Visual Edge's
new revenue (GOLF WORLD, 8/23 issue).
     GOLF NEWS AND NOTES: Spalding Worldwide Senior VP & GM/Golf
Scott Creelman "dismissed" any notions that new parent KKR would
apply its "divide and plunder tactics" with Spalding (GOLFWEEK,
8/24 issue)....Mark Brooks' agent, David Winkle, says Brooks' PGA
Championship victory figures to be worth "at least" $5M over the
next five years when factoring in new endorsements and appearance
fees (GOLFWEEK, 8/24 issue)....In Chicago, George Lazarus
profiles Tommy Armour Golf, noting the company will finish FY '96
with sales "a bit less than" $100M, but industry sources say
Armour can hit sales of $150M in FY '97 (CHICAGO TRIBUNE, 8/27).
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