SBD/27/Sponsorships Advertising Marketing

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         If President Clinton's proposed tobacco regulations go into
    effect in a year, it "will probably drive cigarette advertisers
    out of sports," according to Richard Alm in the DALLAS MORNING
    NEWS.  Since the government banned TV ads more than 20 years ago,
    and last year forced in-stadium tobacco signage to stay clear of
    TV cameras, Alm notes "most sports have already weaned themselves
    from cigarette makers' money."  He adds NASCAR is a "red-hot
    property, quite capable of finding another corporate Daddy
    Warbucks to keep it going."  Alm writes beer, however, "is quite
    another story" as the brewing industry is one of the "financial
    pylons" supporting American sports, as beer companies sponsor
    nearly every sport.  Beer companies are also a major supporter of
    sports on TV.  Alm notes that the Clinton  Administration "hasn't
    yet" targeted the connection between beer and sports, "but it's
    hard to see how the mindset that wanted cigarettes out of sports
    could allow beer to stay in."  If Washington decides to try and
    take beer out, "it will create more havoc than the decision to go
    after the cigarette companies" (DALLAS MORNING NEWS, 8/26).
         ONE MAN'S TAKE:  ESPN's Keith Olbermann on NASCAR's tobacco
    advertising: "Spokesmen for the tobacco industry will actually
    sit there and tell you with a straight face that their
    sponsorship of NASCAR, an estimated $10 million a year by R.J.
    Reynolds alone, is not done to evade the 26 year-old ban on
    cigarette ads on TV.  It's just a coincidence that painting
    advertising and logos on stock cars and ballparks fences is the
    only way that cigarette companies can get their products shown or
    mentioned on TV, live or on highlights shows such as this one.
    Just a coincidence"  ("SportsCenter," ESPN, 8/26).
         A START OR FINISH?  Philip Morris Europe said it was
    withdrawing its sponsorship of the McLaren Formula One auto-
    racing team, three years after it won its last championship.
    German tobacco company Reemtsma will take over sponsorship for
    its West cigarette brand (Montreal GAZETTE, 8/27).

    Print | Tags: ESPN, Formula One, NASCAR, Walt Disney

         Visual Edge's developing and marketing of videotape golf
    lessons with Greg Norman is profiled in GOLF WORLD.  Visual
    Edge's concept features "One-on-One" instruction combining video
    footage of a golfer's swing with a synchronized split-screen
    comparison to Norman's.  Norman also provides pre-recorded
    instructional commentary and analysis.  Visual Edge CEO Earl
    Takefman says the company plans to go around the country in 50
    vans containing the video and computer equipment, and give the
    one-on-one lessons as tee prizes for special events and
    tournaments, or simply as a teaching aid at golf facilities.
    Each lesson tape is expected to cost $50.  Norman's Great White
    Shark Enterprises Managing Dir Frank Williams is a board director
    of Visual Edge, as is White Sox Vice Chair Eddie Einhorn.
    According to GOLFWORLD's Steve Pike, Norman's deal with Visual
    Edge calls for him to be paid $3.3M over three years, with that
    royalty applied against a royalty equal to 8% of Visual Edge's
    new revenue (GOLF WORLD, 8/23 issue).
         GOLF NEWS AND NOTES: Spalding Worldwide Senior VP & GM/Golf
    Scott Creelman "dismissed" any notions that new parent KKR would
    apply its "divide and plunder tactics" with Spalding (GOLFWEEK,
    8/24 issue)....Mark Brooks' agent, David Winkle, says Brooks' PGA
    Championship victory figures to be worth "at least" $5M over the
    next five years when factoring in new endorsements and appearance
    fees (GOLFWEEK, 8/24 issue)....In Chicago, George Lazarus
    profiles Tommy Armour Golf, noting the company will finish FY '96
    with sales "a bit less than" $100M, but industry sources say
    Armour can hit sales of $150M in FY '97 (CHICAGO TRIBUNE, 8/27).

    Print | Tags: Chicago White Sox, PGA Tour, Russell Athletic

         New York-based Topps Co. has named Griffin Bacal, New York,
    for its $7-10M ad account (AD AGE ONLINE, 8/27). ...WorldCom
    agreed to buy MFS Communications in a stock deal worth
    approximately $12B.  WorldCom signed Michael Jordan to an
    endorsement deal earlier this year (N.Y. TIMES, 8/27).
    ...Cleveland-based Crooked River Brewing Company will be the
    official beer of the '97 Medic Drug Grand Prix of Cleveland
    (Medic Drug Grand Prix)....Adidas Marketing Exec Marc Scales on
    endorser Keyshawn Johnson: "We see Keyshawn as being a leader
    among the new generation of athletes that not only take their on-
    the-field job seriously, but take their off-the-field job
    seriously as well" (SPORT, 10/96).

    Print | Tags: Washington Nationals

         Sprint will begin its NFL sponsorship September 2 with new
    ads promoting its Spree calling cards, according to Kim Cleland
    of ADVERTISING AGE.  A TV, radio and print campaign from
    Bernstein-Rein, Kansas City, MO, stars Bills QB Jim Kelly and
    Coach Marv Levy praising the "no bills" benefits of the cards.
    Sprint is expected to spend $60M this year to promote their NFL
    deal and will launch a new NFL ad campaign featuring spokesperson
    Candice Bergen.  J. Walter Thompson, San Francisco handles.
    Sprint Dir of Sports Marketing Mike Goff said their NFL plans
    will build toward a "crescendo" at playoff and Super Bowl time,
    "when the bulk of our media will air."  Sprint has "basically
    finalized" marketing deals with every NFL team, except the
    Cowboys (AD AGE, 8/26).
         BLITZ-KRIEG: Starting Monday, Sprint begins their "Sense
    Dime Blitz," a 17-week regular season promo giving fans the
    chance to purchase game tickets and airfare to see NFL games.
    The first winners will be announced Monday in Dallas, where they
    will pay a dime-a-minute for a 260-minute round trip flight to
    and from Chicago -- or $26 times two for winner and a friend, for
    Monday's Cowboys-Bears game.  Similar events will be held in
    Miami, Boston, San Francisco, Seattle, Chicago, Atlanta and
    Houston (Sprint).

    Print | Tags: Buffalo Bills, Chicago Bears, Dallas Cowboys, NFL, Sprint
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