Sponsorships Advertising Marketing

JOHNSON-MANIA: JIMMY CRACKS CORN AND SPONSORS DO CARE

8.22.1996

     Fruit of the Loom's Pro Player sports apparel division is
expected to announce today that Dolphins Head Coach Jimmy Johnson
has signed a multi-year endorsement contract, believed to be
worth more than $1M, according to USA TODAY.  Johnson's lawyer,
Nick Christin, said more deals are on the way as negotiations
continue with a soft-drink company and a shoemaker.  But,
Christin says, Johnson does not "want to do any ads during the
season."  Sports marketers say Johnson rates as the "hottest
coach-as-commercial-property" since former Bears Coach Mike
Ditka.  Execs at Pro Player say they signed him because of the
expected media attention Johnson will receive in his return to
coaching in Miami.  The first Pro Player ads debut September 2 on
ABC's "Monday Night Football" (Bruce Horovitz, USA TODAY, 8/22).

PREVIOUS HOME ON THE RANGE: RANGERS SCORING BIG WITH MERCHANDISE NEXT MARKETPLACE ROUND-UP

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 24, 2024

April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/08/22/Sponsorships-Advertising-Marketing/JOHNSON-MANIA-JIMMY-CRACKS-CORN-AND-SPONSORS-DO-CARE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/08/22/Sponsorships-Advertising-Marketing/JOHNSON-MANIA-JIMMY-CRACKS-CORN-AND-SPONSORS-DO-CARE.aspx