UNC Unveils Plan For Former Athletes To Graduate C-USA Set To Offer Full Scholarships To Athletes NCAA Removes Cap On Player Payments In EA Case Tennessee Sees Increase In Football Ticket Sales Mountain West Can Coexist With Power Five Bowlsby Speaks Of Bleak College Landscape Swofford Confident In Autonomy Vote S. Carolina Rolling Out Basketball Tix Campaign NCAA Proposes New Governance Structure North Texas Expands Football Alcohol Sales
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NCAA NEWS & NOTES: VALVOLINE/BURGER KING SUIT UP FOR SEASON
Published August 21, 1996
Valvoline doubles its media spending to around $10M on its college football campaign, "anchored by the debut" of the Valvoline Halftime '96 show on ABC-TV. Valvoline, with agency Bozell Worldwide, New York, outbid Burger King to win the five- year deal to sponsor the show....Burger King will again run its college football promo, donating $1M in scholarships to college athletes and asking fans to nominate their favorite teams. It will have a season-long ad-buy on ABC, getting four ads per game plus scoring updates. ISI in East Rutherford, NJ, handles (BRANDWEEK, 8/19 issue). ....ABC's college football play-by-play announcer Keith Jackson, said "Greed is running the bus" in the game and in selecting a national champion. Jackson: "The college football people have decided they're going to get every nickel they can get" (PHILADELPHIA INQUIRER, 8/20)....An extension of the Rose Bowl's contract with the Big Ten and Pac-10 has drawn objections from the Big East and the new Big 12, which had hoped to eliminate such tie-ins in 2002. The Big Ten and Pac-12 are tied to the Rose Bowl through 2005, and Big 12 officials have "intimated" that the six-league, four-bowl arrangement designed to ensure the No. 1 and No. 2-ranked teams start meeting after the '98 season could "unravel" (Steve Wieberg, USA TODAY, 8/21).