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NCAA NEWS & NOTES: VALVOLINE/BURGER KING SUIT UP FOR SEASON
Published August 21, 1996
Valvoline doubles its media spending to around $10M on its college football campaign, "anchored by the debut" of the Valvoline Halftime '96 show on ABC-TV. Valvoline, with agency Bozell Worldwide, New York, outbid Burger King to win the five- year deal to sponsor the show....Burger King will again run its college football promo, donating $1M in scholarships to college athletes and asking fans to nominate their favorite teams. It will have a season-long ad-buy on ABC, getting four ads per game plus scoring updates. ISI in East Rutherford, NJ, handles (BRANDWEEK, 8/19 issue). ....ABC's college football play-by-play announcer Keith Jackson, said "Greed is running the bus" in the game and in selecting a national champion. Jackson: "The college football people have decided they're going to get every nickel they can get" (PHILADELPHIA INQUIRER, 8/20)....An extension of the Rose Bowl's contract with the Big Ten and Pac-10 has drawn objections from the Big East and the new Big 12, which had hoped to eliminate such tie-ins in 2002. The Big Ten and Pac-12 are tied to the Rose Bowl through 2005, and Big 12 officials have "intimated" that the six-league, four-bowl arrangement designed to ensure the No. 1 and No. 2-ranked teams start meeting after the '98 season could "unravel" (Steve Wieberg, USA TODAY, 8/21).