SPORTSCHANNEL'S NEW ADS RUNNING DOWN A DREAM?

     SportsChannel eight new TV spots -- supporting its new on-
air image campaign -- will appear on a rotating basis for one-
year.  The spots back SportsChannel's new tag line, "For the Home
Team" and are customized for each of the regional networks.  The
spots are accompanied by the instrumental version of Tom Petty's
"Don't Come Around Here No More" and were created by Wolfe Doyle
Advertising (SportsChannel).
     DUNGY-TIME: SportsChannel Florida and the Bucs inked a
broadcast marketing deal which include pre-season telecasts,
Bucs-specific programming, signage and other promo opportunities
(SportsChannel Florida).