SBD/2/Olympics

ATLANTA AS A PROTOTYPE -- OF HOW NOT TO STAGE AN OLYMPICS

      In the eyes of some IOC officials, "the Olympics'
commercial flame ... flared out of control in Atlanta."  And,
according to a report in this morning's WALL STREET JOURNAL, the
IOC believes that, despite the television, financial and
competitive successes, Atlanta's legacy "may be more pronounced
in the realm of how not to do things."  One senior IOC official:
"The Olympics want sponsorship.  It does not ever again want a
commercial carnival."  In order to "restore order," Olympic
officials have drafted some conditions for future host cities,
including:  No private funding without at least a government
guarantee of the financing; the host city and organizing
committee cannot work at "commercial cross-purposes"; the host
city will be "the pre-eminent power," with entrepreneurs and
organizers sharing the reins with city officials.  Also noted was
the IOC's desire to "more aggressively exercise its veto rights
over sponsors' plans" (WALL STREET JOURNAL, 8/2).
Return to top

Related Topics:

IOC, Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug