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ATLANTA AS A PROTOTYPE -- OF HOW NOT TO STAGE AN OLYMPICS
Published August 2, 1996
In the eyes of some IOC officials, "the Olympics' commercial flame ... flared out of control in Atlanta." And, according to a report in this morning's WALL STREET JOURNAL, the IOC believes that, despite the television, financial and competitive successes, Atlanta's legacy "may be more pronounced in the realm of how not to do things." One senior IOC official: "The Olympics want sponsorship. It does not ever again want a commercial carnival." In order to "restore order," Olympic officials have drafted some conditions for future host cities, including: No private funding without at least a government guarantee of the financing; the host city and organizing committee cannot work at "commercial cross-purposes"; the host city will be "the pre-eminent power," with entrepreneurs and organizers sharing the reins with city officials. Also noted was the IOC's desire to "more aggressively exercise its veto rights over sponsors' plans" (WALL STREET JOURNAL, 8/2).