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SBD/2/Leagues Governing Bodies
NASCAR NEWS & NOTES: NOT JUST FOR SOUTHERNERS ANY MORE
Published August 2, 1996
NASCAR's Brickyard 400 "is seen as a big event," but it may not even be the "No. 3 or 4" race in NASCAR and is less lucrative for Indianapolis than the 500, according to Bill Koenig of the INDIANAPOLIS STAR-NEWS. Although IMS officials and race sponsors call the Brickyard "a hit," for hotels and restaurants, the race "remains behind" the Indy 500. The Speedway holds more than 200,000 fans making it the highest-attended Winston Cup race, but NASCAR fans "typically attend several races a year and don't like to stay long at any one race." Therefore, hotels charge less than they do for the Indy 500 and don't require three-day stays and don't sell as many corporate entertainment packages (INDIANAPOLIS STAR-NEWS, 7/31). ESPN's Bill Weber, however, says "the prestige of the Brickyard" has made the 400 "one of stock car racing's showcase events, giving even the most storied Winston Cup race," the Daytona 500, "a run for its money" ("SportsCenter," ESPN, 8/1). CUMMINS ON STRONG: IN-based Cummins Engine Co. agreed to be the primary sponsor of a Craftsman Truck Series Dodge Ram owned by Richard Petty and has signed on as a sponsor for the NASCAR truck race at the Indianapolis Motor Speedway. The deal is an "outgrowth" of Cummins' ties to Chrysler, which offers Cummins diesel engines as an option for its pick-up trucks (INDIANAPOLIS STAR-NEWS, 8/1).