SBD/2/Leagues Governing Bodies


     NASCAR's Brickyard 400 "is seen as a big event," but it may
not even be the "No. 3 or 4" race in NASCAR and is less lucrative
for Indianapolis than the 500, according to Bill Koenig of the
INDIANAPOLIS STAR-NEWS.  Although IMS officials and race sponsors
call the Brickyard "a hit," for hotels and restaurants, the race
"remains behind" the Indy 500.  The Speedway holds more than
200,000 fans making it the highest-attended Winston Cup race, but
NASCAR fans "typically attend several races a year and don't like
to stay long at any one race."  Therefore, hotels charge less
than they do for the Indy 500 and don't require three-day stays
and don't sell as many corporate entertainment packages
(INDIANAPOLIS STAR-NEWS, 7/31).  ESPN's Bill Weber, however, says
"the prestige of the Brickyard" has made the 400 "one of stock
car racing's showcase events, giving even the most storied
Winston Cup race," the Daytona 500, "a run for its money"
("SportsCenter," ESPN, 8/1).
     CUMMINS ON STRONG:  IN-based Cummins Engine Co. agreed to be
the primary sponsor of a Craftsman Truck Series Dodge Ram owned
by Richard Petty and has signed on as a sponsor for the NASCAR
truck race at the Indianapolis Motor Speedway.  The deal is an
"outgrowth" of Cummins' ties to Chrysler, which offers Cummins
diesel engines as an option for its pick-up trucks (INDIANAPOLIS
STAR-NEWS, 8/1).
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