Red Wings To Market New Venue At Comerica ESPN Up For MLB Telecasts At Midpoint ESPN Plans Inspirational Special Olympics Coverage Media Notes Plans Unveiled For Red Wings' Arena, District ESPN's British Open Overnights Finish Lower Media Notes SEC Network Secures Carriage Deal With Comcast CBS' Moonves Discusses NFL Thursday Night Package Erin Andrews Leaving CFB Duties At Fox
Upcoming Conferences and Events
TIMES MIRROR AND RAINBOW HOLDINGS ANNOUNCE STRATEGIC DEAL
Published August 15, 1996
Times Mirror's The Sporting News has joined with Rainbow Programming Holdings' sports networks -- NewSport, Prime and SportsChannel Regional Network -- to provide integrated media opportunities for both companies. The deal enables them to leverage each other's editorial, production, advertising, promotional and marketing components to gain increased access to advertisers and consumers. With a single buy, advertisers now have access to the partnership's media, TV and online presence. Prime will distribute six one-hour TV programs, the first being The Sporting News' NHL Preview in October (Rainbow).