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LUSTER OFF THE BLUE JAYS AS CBC RATINGS CONTINUE TO GO SOUTH
Published August 15, 1996
CBC's Blue Jays ratings are down this year and "have been dropping steadily" since the team's '93 championship season, according to William Houston of the Toronto GLOBE & MAIL. The Jays' average audience on the CBC this season is a "surprisingly low" 492,000, which represents a 12 share. Last year, the team's average audience was 551,000 and a 13 share. The team's "peak" was in '92 and '93 when they drew a high of 1.1 million a game in '93 with a 24 share. Comparatively, the NBA on CTV last season drew about 600,000 a game, while CBC's Hockey Night in Canada attracts about one million viewers a week (Toronto GLOBE & MAIL, 8/15).