Converse Hires MediaVest As Ad Agency Converse Conducting Media Agency Review Converse Moving To New Boston HQs In '15 Wade's Li-Ning Announcement Expected Next Week Nike, Foot Locker Teaming On Joint Stores Dwyane Wade To Sport New Shoes In Playoffs Marketplace Round-Up Converse Splits With Ad Agency Nike Sees Increase In Q3 Profit, Sales Nike Inks Several Top NFL Draft Prospects
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
CONVERSE PRESIDENT MICKEY BELL CALLS IT QUITS
Published August 15, 1996
Converse Inc. President Mickey Bell "abruptly resigned" has yesterday to pursue other business interests, according to David Halbfinger of the BOSTON GLOBE. Bell had been President since '94, and his responsibilities will be assumed by Glenn Rupp, who was named Chair & CEO in April. In an interview, Rupp "denied there was any friction between him and Bell," but two industry sources, who asked to be remain anonymous, said the two "had collided over the hiring" of a senior VP/Marketing, a position vacant since September. Rupp said he would not hire a new president, but would take on Bell's responsibilities himself. Halbfinger notes the end of Bell's 19-year Converse career "could signal the end of an ear at the company in which longevity carried a heavy weight in personnel decisions." Bell could not be reached for comment (BOSTON GLOBE, 8/15). TRADE AGREEMENT: Hyde Athletic Industries, Inc., makers of Saucony brand shoes, said it has reached an agreement with the FTC that will allow the company to continue to advertise some of its Saucony products as "Built in Bangor" even though the shoes are "largely assembled" in Maine from imported components. The FTC would neither confirm nor deny the agreement (Chris Reidy, BOSTON GLOBE, 8/14).