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BALTIMORE'S CORPORATE SPONSORS BATTLE IS FOR THE BIRDS
Published August 15, 1996
Corporate support of the Ravens, and their competition for dollars with the Orioles, is examined by Ey & Kline of the BALTIMORE BUSINESS JOURNAL. Some MD-based companies, such as hot dog maker Esskay Inc., want to establish "category leadership" by supporting both teams. But some potential sponsors "are hesitant" to committing marketing dollars to the Ravens, which are "largely untested as an advertising tool." Bruce Genther, spokesman for Baltimore-based investment firm Legg Mason, an Orioles sponsor, said they are "still evaluating" possible Ravens sponsorship. Ferris, Baker Watts Inc. and T. Rowe Price Associates Inc., two other Baltimore investment houses, are also still deciding. Some companies may wait to advertise with the team once they move into a new stadium in 1998. Orioles Vice Chair Business/Finance Joe Foss "isn't worried," about competition from the Ravens. Foss: "A corporation that wants its advertising seen by many more people is going to choose baseball" (BALTIMORE BUSINESS JOURNAL, 8/12).