SBD/15/Franchises

BALTIMORE'S CORPORATE SPONSORS BATTLE IS FOR THE BIRDS

     Corporate support of the Ravens, and their competition for
dollars with the Orioles, is examined by Ey & Kline of the
BALTIMORE BUSINESS JOURNAL.  Some MD-based companies, such as hot
dog maker Esskay Inc., want to establish "category leadership" by
supporting both teams.  But some potential sponsors "are
hesitant" to committing marketing dollars to the Ravens, which
are "largely untested as an advertising tool."  Bruce Genther,
spokesman for Baltimore-based investment firm Legg Mason, an
Orioles sponsor, said they are "still evaluating" possible Ravens
sponsorship.  Ferris, Baker Watts Inc. and T. Rowe Price
Associates Inc., two other Baltimore investment houses, are also
still deciding.  Some companies may wait to advertise with the
team once they move into a new stadium in 1998.  Orioles Vice
Chair Business/Finance Joe Foss "isn't worried," about
competition from the Ravens.  Foss: "A corporation that wants its
advertising seen by many more people is going to choose baseball"
(BALTIMORE BUSINESS JOURNAL, 8/12).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug