World Series Averages 13.8 Million Viewers Thurs. Games Draw Combined 16.7 Million Viewers NFL TV Viewership Through Week 8 Chevy Takes Advantage Of MVP Presentation Royals Seem To Have Staying Power NFL Ratings Unhurt By Off-Field Issues CBS' McManus All In For "TNF" Broadcasts Steelers Battling Empty Seats For Night Games World Series Game 7 Draws 15.2 Overnight World Series Seen As Fitting Send-Off For Selig
Upcoming Conferences and Events
SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).