ESPN Gets NFL Playoff Game For First Time ESPN Launching New SEC Network Campaign Chargers' Stadium Hopes Rest On '16 Ballot Jim Kelly Fielding Bills' Ownership Offers TV Audience Down For NBA Regular Season Taxpayers To Pay For Braves Stadium's Rising Costs Bengals, County Reach Stadium Upgrades Deal Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure Colts To Remain With Irsays Long Term
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SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).