SBD/13/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Rawlings has introduced a water-resistant practice baseball,
the "Morning Dew," that can "stand up to" rain-saturated and dew-
soaked field conditions (Rawlings).... After selling a minority
interest in their ad firm, Young & Rubicam execs say they are not
ruling out further ownership changes that might include an IPO
(N.Y. TIMES, 8/13).... Gatorade has become the official sports
drink of the NIHA's regional playoffs as well as the NIHA's Int'l
In-Line Hockey Championships (Gatorade)....The Wisconsin Sports
Authority estimates that NFL training camps bring in about $20M
every year by "Cheese League" teams and fans (U.S. NEWS, 8/19
issue)....MLB has contracted with ESPN CHILTON Sports Poll for
specialty research services (ESPN CHILTON).
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