Brain Bank Finds CTE Increase In Former NFLers MLB Attendance Flat In '14 Jim Crane Committed To Rebuilding Astros NFL Pushes Ahead On Breast Cancer Initiatives TBS Sees Uptick In Wild Card Rating FCC Could Ban Stations From Using "Redskins" Arizona Fall League To Test Pace-Of-Play Ideas Glut Of NFL Games Affecting Ad Rates Dish Dropping ESPN Classic For VOD Service AEG Seeks Extension On L.A. Stadium Project
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SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).