Vikings: We Made A Mistake With Peterson Braves' Naming-Rights Deal Worth $10M Annually NFLPA Files Grievance On Behalf Of Ray Rice A-B Concerned Over NFL's Handling Of Issues NFL Could Intervene In Greg Hardy Case Castrol Drops Adrian Peterson Sponsorship Selig Talks Mets Discrimination Suit, Payroll SunTrust Buys Braves Ballpark Naming Rights Vikings Reinstate Peterson Despite Abuse Charges NFL Hires Cynthia Hogan As DC Lobbyist
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SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).