NFL Loads Primetime Schedule With Top Draws Cubs Players Dominate MLB Jersey Sales List "O.J." Doc Shows How "30 For 30" Has Changed NFL Helping Fund Tottenham Stadium Dodgers Have No Waiting List For Season Tickets Gronk Continues To Be Asset To NFL NBA Regular-Season Viewership Down 6% Bush, Jeter Working Together To Bid For Marlins ESPN Has High Expectations For "MNF" Slate "Hard Knocks" Chose Bucs For Young Stars
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May 31 - Jun 1
SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).