Reliant Stadium Could Get New Name Fowler To Replace Musburger In Primetime Booth Ware Liked Broncos' "Now" Mentality Mayor Makes Demand Over Dolphins' Stadium Plan ESPN's Reilly Giving Up Online Column For TV Mariners Unveil TV Spots For '14 Season Rays Unveil New Slogan, Ad Campaign NFL Free Agency Active Early On NFL Giants, Jets Settle American Dream Dispute Colts' Season Ticket Renewals Up
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SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).