49ers Replace Sod At Levi's Stadium Lambeau Field Rolls Out New Gameday Food Bon Jovi, Toronto Group May Back Out Of Bills Bid Cubs Limiting Workers' Hours Due To Obamacare? Olbermann: Rules In Place To Speed Up MLB Games Longtime NFL Ref Avoided Redskins Games Manfred Talks Pace Of Play, Other Plans In Q&A Davis Gives ESPN Its Best LLWS Overnight Ever MLB.TV Blackouts Could Be Lifted By '15 MLB Franchise Notes
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SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).