NBC Wins Primetime With "TNF" Source: Fox Has Sold 90% Of Super Bowl Ad Space Jets Critics Turn To Woody Johnson Minn. Gov. Weighs In On U.S. Bank Stadium Dispute Orioles Not Interested In Bautista Due To Likeability Budget-Conscious Yanks Bring Back Closer Plank, UA Excited About New MLB Deal Red Sox Make Splash With Sale Trade ABC's Saturday Night CFB Up 10% This Season A's Dave Kaval Opens His Office To Fans
SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).