NFLPA Could Sue Over Hardy Suspension Renderings Released For Raiders-Chargers Stadium MLB Still On Pace To Reduce Game Times Thomas Wants To See MLB Inner-City Academies MLB National Viewership Off To Good Start NFL's Katz Dishes On Schedule Mets Outpacing Yankees In Early Season Ratings Tottenham Eyes Sharing Stadium With NFL Team Advertisers Need $10M For YouTube's NFL Channel Vikings Stadium To Feature Fantasy Club Space
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SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).