Bengals, County Reach Stadium Upgrades Deal Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure Colts To Remain With Irsays Long Term Judge Denies NFL Concussion Settlement ESPN To Air Klitschko Title Bout SI Print Revenue Down In Q1 MLB Facility Notes Colts To Launch On-Demand Video App Minding My Business With Ryan Huzjak
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SBD/13/Sponsorships Advertising Marketing
Published August 13, 1996
Rawlings has introduced a water-resistant practice baseball, the "Morning Dew," that can "stand up to" rain-saturated and dew- soaked field conditions (Rawlings).... After selling a minority interest in their ad firm, Young & Rubicam execs say they are not ruling out further ownership changes that might include an IPO (N.Y. TIMES, 8/13).... Gatorade has become the official sports drink of the NIHA's regional playoffs as well as the NIHA's Int'l In-Line Hockey Championships (Gatorade)....The Wisconsin Sports Authority estimates that NFL training camps bring in about $20M every year by "Cheese League" teams and fans (U.S. NEWS, 8/19 issue)....MLB has contracted with ESPN CHILTON Sports Poll for specialty research services (ESPN CHILTON).