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WEB NEWS: NBC TO LAUNCH SPORTS LINE; ESPN IN DEAL WITH NFL?
Published August 1, 1996
NBC will launch is own sports-specific Web site and CD-ROM division later this year, according to the N.Y. POST. The project has the "code name" NBC SportsScene. Meanwhile, ESPNET's SportsZone and its partner, Starwave Corp., will announce a "major new site" next Monday, which sources say will be a joint venture with the NFL. NBC says it is not modeling the site, produced as a joint venture with S.F.-based Novo Media, on ESPNET, but instead will focus on "extreme sports." NBC Senior VP Interactive Media Edmond Sanctis said the project is best termed as a "niche sports magazine." SportsScene would "combine quarterly or other publication of a CD-ROM with a very active Web site updated daily" (John Motavalli, N.Y. POST, 8/1). TOP DOG: ESPNET's SportsZone was the most frequently visited Web site during the month of May, according to I/PRO, which surveyed 75 major web sites. ESPNET's SportsZone has more than 300,000 visitors each day (ESPN).