SBD/1/Sports Media

WEB NEWS: NBC TO LAUNCH SPORTS LINE; ESPN IN DEAL WITH NFL?

     NBC will launch is own sports-specific Web site and CD-ROM
division later this year, according to the N.Y. POST.  The
project has the "code name" NBC SportsScene.  Meanwhile, ESPNET's
SportsZone and its partner, Starwave Corp., will announce a
"major new site" next Monday, which sources say will be a joint
venture with the NFL.  NBC says it is not modeling the site,
produced as a joint venture with S.F.-based Novo Media, on
ESPNET, but instead will focus on "extreme sports."  NBC Senior
VP Interactive Media Edmond Sanctis said the project is best
termed as a "niche sports magazine."  SportsScene would "combine
quarterly or other publication of a CD-ROM with a very active Web
site updated daily" (John Motavalli, N.Y. POST, 8/1).
     TOP DOG:  ESPNET's SportsZone was the most frequently
visited Web site during the month of May, according to I/PRO,
which surveyed 75 major web sites.  ESPNET's SportsZone has more
than 300,000 visitors each day (ESPN).
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ESPN, NBC, NFL, Media, Walt Disney

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