CNN/SI'S MARKET RESEARCH: NO ANNOYING DINNER CALLS?
Published July 23, 1996
Sports Illustrated subscribers will be able to express interest in CNN/SI via a reader response card inserted in an issue of the magazine in late summer or early fall. Completed cards will be returned to Turner Network Sales in Atlanta. Turner Sales Marketing Manager Anne Carpenter: "We see this as a viable option to show the interest in the network to cable operators while not having them inundated by phone calls and subscriber mail." SI Dir of Consumer Marketing John Squires: "We think this is a valuable way to tap into the potential CNN/SI audience." The 24-hour sports news network is scheduled for launch in December (CNN/SI).