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Sports Illustrated subscribers will be able to express interest in CNN/SI via a reader response card inserted in an issue of the magazine in late summer or early fall. Completed cards will be returned to Turner Network Sales in Atlanta. Turner Sales Marketing Manager Anne Carpenter: "We see this as a viable option to show the interest in the network to cable operators while not having them inundated by phone calls and subscriber mail." SI Dir of Consumer Marketing John Squires: "We think this is a valuable way to tap into the potential CNN/SI audience." The 24-hour sports news network is scheduled for launch in December (CNN/SI).
GOLFWEEK's Dave Shedloski reports a deal is nearly finalized for the Compaq World Putting Championship by Dave Pelz to be televised on ESPN in a series of six shows over four hours. Walt Disney World is among the possible sites (GOLFWEEK, 7/20)....The Wisconsin Sports Network, owned and operated by Group W Sports Marketing, can now be seen in nearly 350,000 homes (GWSM)....GolfWeb has set up a page for British Open Champion Tom Lehman, where readers can send a personal congratulations through e-mail. The site is located at http://www.golfweb.com/congrats/96open.html. GolfWeb broke its all-time record July 19 with more than 1.75 million hits (GolfWeb)....Dennis Rodman made a two-hour appearance hawking Bulls paraphernalia on Home Shopping Network last week. Rodman, on NBA free agency: "This league is going to be in trouble in two years" (ST. PETE TIMES, 7/22)....Media General is buying Park Acquisitions, parent of the media conglomerate Park Communications for $710M in cash. Park owns 10 network affiliated TV stations, 28 daily newspapers and 82 weekly newspapers ("NBR," PBS, 7/22). The deal will "greatly expand the media company's presence in the Southeast" (WASHINGTON POST, 7/23)
A New York judge has issued a temporary restraining order that prevents MSG Network from blacking out Yankee games and other programming to 70,000 cable subscribers in Brookhaven and 330,000 others in Westchester County and NJ. MSG said they have been in negotiations with TCI over a new cable contract, but that talks "have not been productive." The dispute centers on subscriber rates involving cable operator Satellite Services, Inc., a TCI subsidiary, and sources say it "could eventually result in MSG moving from basic cable to a paid tier." Cablevision subscribers would not be affected (Steve Zipay, NEWSDAY, 7/23).