SBD/23/Sports Media

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         Sports Illustrated subscribers will be able to express
    interest in CNN/SI via a reader response card inserted in an
    issue of the magazine in late summer or early fall.  Completed
    cards will be returned to Turner Network Sales in Atlanta.
    Turner Sales Marketing Manager Anne Carpenter:  "We see this as a
    viable option to show the interest in the network to cable
    operators while not having them inundated by phone calls and
    subscriber mail."  SI Dir of Consumer Marketing John Squires:
    "We think this is a valuable way to tap into the potential CNN/SI
    audience."  The 24-hour sports news network is scheduled for
    launch in December (CNN/SI).

    Print | Tags: Sports Illustrated, Media

         GOLFWEEK's Dave Shedloski reports a deal is nearly finalized
    for the Compaq World Putting Championship by Dave Pelz to be
    televised on ESPN in a series of six shows over four hours.  Walt
    Disney World is among the possible sites (GOLFWEEK, 7/20)....The
    Wisconsin Sports Network, owned and operated by Group W Sports
    Marketing, can now be seen in nearly 350,000 homes
    (GWSM)....GolfWeb has set up a page for British Open Champion Tom
    Lehman, where readers can send a personal congratulations through
    e-mail.  The site is located at  GolfWeb broke its
    all-time record July 19 with more than 1.75 million hits
    (GolfWeb)....Dennis Rodman made a two-hour appearance hawking
    Bulls paraphernalia on Home Shopping Network last week.  Rodman,
    on NBA free agency:  "This league is going to be in trouble in
    two years" (ST. PETE  TIMES, 7/22)....Media General is buying
    Park Acquisitions, parent of the media conglomerate Park
    Communications for $710M in cash.  Park owns 10 network
    affiliated TV stations, 28 daily newspapers and 82 weekly
    newspapers ("NBR," PBS, 7/22).  The deal will "greatly expand the
    media company's presence in the Southeast" (WASHINGTON POST,

    Print | Tags: Chicago Bulls, ESPN, hp, NBA, Media, Walt Disney

         A New York judge has issued a temporary restraining order
    that prevents MSG Network from blacking out Yankee games and
    other programming to 70,000 cable subscribers in Brookhaven and
    330,000 others in Westchester County and NJ. MSG said they have
    been in negotiations with TCI over a new cable contract, but that
    talks "have not been productive."   The dispute centers on
    subscriber rates involving cable operator Satellite Services,
    Inc., a TCI subsidiary, and sources say it "could eventually
    result in MSG moving from basic cable to a paid tier."
    Cablevision subscribers would not be affected (Steve Zipay,
    NEWSDAY, 7/23).

    Print | Tags: Cablevision, Madison Square Garden, Media
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