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Published July 23, 1996
Mattel will be the toy licensee of Disney's new animated TV series, "Mighty Ducks," in which the NHL hopes to "expand its popularity among the under-12 set," according to Terry Lefton at BRANDWEEK. Mattel's involvement is "possibly the first step in a more comprehensive licensing agreement" with the NHL. Sources say the show "will receive additional support" from a McDonald's promo in February. The NHL also has "additional plans for a live-action show aimed at preteens" (BRANDWEEK, 7/22 issue). IN OTHER NEWS: A well-placed MLB source says Disney plans to change the name of the Angels to "The Mighty Angels of Anaheim." ... Champion's exclusive NBA on-court apparel deal looks as though it will end after next season. Sources say the NBA is negotiating with a number of "rival licensees," most notably Nike, Reebok and Starter. ... Former Apex President/CEO Michael Lewis has left ISI to form another NJ-based sports marketing company in Montclair, called Scandia Worldwide. Joining Lewis are two other ISI execs, Nick DeBillis and Mike Ornstein. Andy Evans, head of Scandia Racing, will serve as Chair. Lewis said the firm will "leverage Ornstein's extensive player contacts to get into athlete and celebrity management, and specialize in integrating technology with sports marketing." Lewis: "It's not an industry that's very technically advanced and we'd like to change that" (Terry Lefton, BRANDWEEK, 7/22).