SBD/23/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     Saint Andrews Golf Corp. of Las Vegas announced a long-term
lease development for the company's All-American SportsPark
project in Las Vegas.  The company is currently negotiating with
major brand tenants and corporate sponsors for the 65-acre site
(Saint Andrews)....Wilson Racquet Sports will run a national demo
program for their Stretch tennis rackets.  Between now and August
15, any consumer who demos a Stretch racquet at a Wilson dealer
can enter a national sweepstakes, with the winner going to the
U.S. Open (Wilson)....The WALL STREET JOURNAL reports "more
sweeping change" at Leo Burnett.  The first move was naming
Michael Conrad as Vice Chair and co-Chief Creative Officer.
Reasons are the "embarrassing" foul-up of miscalculating ad
spending for McDonald's and the "heat" on Philip Morris over
restriction of cigarette ads (WALL STREET JOURNAL, 7/22).
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Related Topics:

McDonalds, Wilson Sporting Goods

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