NFL Signs Up Amazon, Roku For OTT Service LeBron, Manziel Tapped For McDonald's Spot NFL, McDonald's Partnering On New Promo Cruz Signs Endorsement Deal With McDonald's McDonald's New Ad Featuring Flacco, Kaepernick Federer Stars In New Wilson, Nike Ads Gabby Douglas To Endorse McDonald's Federer Shooting Wilson TV Spot NHL Kings Signs Deal With McDonald's McDonald's Launches M Channel
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SBD/23/Sponsorships Advertising Marketing
Published July 23, 1996
Saint Andrews Golf Corp. of Las Vegas announced a long-term lease development for the company's All-American SportsPark project in Las Vegas. The company is currently negotiating with major brand tenants and corporate sponsors for the 65-acre site (Saint Andrews)....Wilson Racquet Sports will run a national demo program for their Stretch tennis rackets. Between now and August 15, any consumer who demos a Stretch racquet at a Wilson dealer can enter a national sweepstakes, with the winner going to the U.S. Open (Wilson)....The WALL STREET JOURNAL reports "more sweeping change" at Leo Burnett. The first move was naming Michael Conrad as Vice Chair and co-Chief Creative Officer. Reasons are the "embarrassing" foul-up of miscalculating ad spending for McDonald's and the "heat" on Philip Morris over restriction of cigarette ads (WALL STREET JOURNAL, 7/22).