CREW LANDS ON MARS: SNICKERS NAMED OFFICIAL BAR OF MLS

     Snickers inked a multi-year deal becoming an Official
Sponsor of MLS as the league's "Official Snack Bar."  The deal
provides Snickers with on-field signage and a role in all youth
programs throughout the league.  Snickers will also be the
uniform sponsor of the Columbus Crew (MLS).  The deal is for
five-years and worth around $6M, according to Terry Lefton of
BRANDWEEK.  Parent company Mars will get one board of field
signage and "logo-adorned" ball boys/girls at every game.  TV was
not included in the package.  Although much of the first season
is over, Mars' MLS promos "are unlikely until next year, though
it may float an effort pegged to the MLS championship"
(BRANDWEEK, 7/22).