Sporting KC Becomes Envy Of City, League MLS Weighs Winter Schedule Before Cup Final Garber Gives Annual State Of MLS Address Q&A With Sporting KC CEO Robb Heineman Land Deals For DC United Stadium Miss Deadlines Sacramento USL Pro Expansion Team Eyes MLS Sporting K.C.'s MLS Cup Presale Goes Awry Beckham Eyes PortMiami For MLS Stadium Average MLS Franchise Value Up To $103M Beckham's MLS Discount Set To Expire
SBD/23/Sponsorships Advertising Marketing
CREW LANDS ON MARS: SNICKERS NAMED OFFICIAL BAR OF MLS
Published July 23, 1996
Snickers inked a multi-year deal becoming an Official Sponsor of MLS as the league's "Official Snack Bar." The deal provides Snickers with on-field signage and a role in all youth programs throughout the league. Snickers will also be the uniform sponsor of the Columbus Crew (MLS). The deal is for five-years and worth around $6M, according to Terry Lefton of BRANDWEEK. Parent company Mars will get one board of field signage and "logo-adorned" ball boys/girls at every game. TV was not included in the package. Although much of the first season is over, Mars' MLS promos "are unlikely until next year, though it may float an effort pegged to the MLS championship" (BRANDWEEK, 7/22).