Garber Confirms Possible Chivas USA Hiatus MLS Execs Visit Sacramento For Expansion Search New MLS Logo Gets Mixed Reactions Sacramento Republic FC Purchases Land For Stadium MLS Unveils New Adaptable League Logo Sources: NYC FC Eyes Aqueduct Area Sources: Chivas USA Could Sit Out A Season MLS Extends Garber Through '18 MLS Atlanta Club Hires First President Nagle Buys Stake In Sacramento Republic
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
CREW LANDS ON MARS: SNICKERS NAMED OFFICIAL BAR OF MLS
Published July 23, 1996
Snickers inked a multi-year deal becoming an Official Sponsor of MLS as the league's "Official Snack Bar." The deal provides Snickers with on-field signage and a role in all youth programs throughout the league. Snickers will also be the uniform sponsor of the Columbus Crew (MLS). The deal is for five-years and worth around $6M, according to Terry Lefton of BRANDWEEK. Parent company Mars will get one board of field signage and "logo-adorned" ball boys/girls at every game. TV was not included in the package. Although much of the first season is over, Mars' MLS promos "are unlikely until next year, though it may float an effort pegged to the MLS championship" (BRANDWEEK, 7/22).